Marketing Manager, Social and Website

Location
Atlanta, Georgia
Salary
competitive
Posted
May 17, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time
Cox Automotive is hiring a Marketing Manager.  The B2B Social and Website Manager manages and
coordinates all client facing social and website campaigns for Autotrader and Kelley
Blue Book. Responsibilities include coordination, deployment, management and
optimization of all B2B campaigns and channels.


 

Responsibilities:



  • Overall responsibilities:
    • Executes the business plans and contributes to
      the strategy, development, and optimization of Autotrader and Kelley Blue Book B2B
      marketing websites and social media
    • Collaborates with brand and product managers to
      build and execute overall value propositions, client-focused online journeys
      and brand experiences
    • Day to day responsibility for organic/paid
      social channels/ads, SEO, website performance and client engagement to identify
      and implement social/website optimizations
    • Develops B2B online content and engagement
      strategies targeted to dealers, OEMs, ad agencies and data syndication partners
      to meet sales and marketing goals and objectives
    • May coordinate with the Omni-Channel team to deploy
      email sends
    • Provides on-going performance reporting to key
      stakeholders on organic/paid social, SEO, and B2B websites while identifying
      areas to optimize campaigns and/or webpages to ensure all business
      objectives/KPIs are met
    • Identifies digital technology needs and works
      with internal and external teams to integrate into platforms and processes
    • Coordination/cooperation with external agencies
      and internal Creative Studios teams
    • Manages and maintains digital tracking
      methodology through UTM coding




















 

 

  • Social responsibilities:
    • Manages B2B social and social listening campaigns
      for Autotrader and Kelley Blue Book using LinkedIn, Twitter, Facebook and their
      respective platforms as well as other social channels, including industry forums
      and blogs
    • Monitors digital channels and user-generated
      content for bad reviews, negative comments and other inappropriate social
      activity; escalates notable comment to key stakeholders and executes response
      plans via social channels
    • Become an advocate for the company in social
      media spaces, engaging in dialogues and answering questions where appropriate.
    • Monitor effective benchmarks for measuring the
      impact of social media campaigns. Analyze, review, and report on effectiveness
      of campaigns to maximize results
    • Deploys in-depth knowledge and understanding of
      social media platforms, their respective participants (Facebook, Twitter, LinkedIn)
      and how each platform can be deployed in different scenarios to maximize
      results.
    • Manages invoicing and reconciliation for B2B
      social media














 

  • Website responsibilities:
    • Business owner for interpreting marketing and
      company needs into development requirements for web development agency
    • Manages B2B website campaigns and content
      B2B.Autotrader.com, B2B.KBB.com and all related client facing microsites
    • Monitor and evaluate search results and search
      performance across the major search channels in order to improve rankings
    • Perform keyword research in coordination with
      client business objectives to optimize existing content and uncover new opportunities
    • Provide SEO analysis and recommendations in
      coordination with elements and structure of websites and web pages
    • Optimize website performance and content using WordPress
      and Yoast
    • Develop and optimize Google Adwords campaigns
      for both brand and product driven campaigns















Qualifications:
  • Bachelor’s Degree in Marketing, Business,
    Communications or other related field preferred or equivalent work experience
    may be considered
  • Demonstrated ability to map out and manage a
    comprehensive marketing plan. Drive digital strategies that are proven by
    testing and metrics.
  • Demonstrates creativity and documented
    immersion in social media
  • Understanding of Social marketing concepts,
    metrics, platforms and best practices
  • Working knowledge of HTML, CSS, Wordpress and
    broad website concepts
  • Experience is using the following
    tools/platforms: Photoshop, SalesForce, Facebook, Twitter, and Linkedin native
    apps, Sprinklr, Google Analytics, Google Tag Manager, Wordpress, Moz (SEO),
    Yoast, Vidyard, Hotjar
  • Expertise in marketing automation platforms/tools
  • 5 or more years of experience
  • Desired: B2B marketing experience
  • Desired: auto industry experience




















About Cox Automotive

Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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