Director of Audience Development

Competitive salary, medical, dental, 401(k), life insurance, disability
May 20, 2019
Metro Area
Full Time

The Daily Dot is the web’s most comprehensive source for original reporting internet news. Our content reaches 12 million readers each month. We tell the story of the internet each day with uninhibited reporting on the people, apps, memes, and movements shaping the internet generation.   


The Director of Audience Development is primarily responsible for developing strategies for audience acquisition, engagement, and retention and executing those strategies. This position collaborates with the editorial, ecommerce, and tech teams and reports to the CEO.

Roles and Responsibilities

  • Develops, documents, reports on, and maintains user journeys including strategies and tactics to attract new audience, engage, capture, and convert them, and turn them into evangelists
  • Manages and maintains audience data collection and interprets analytics
  • Creates, manages, and optimizes campaigns to recruit & capture new audience via owned platforms (including web, email, push, chat/sms, etc.) and unowned channels (including both established and new social media platforms and search), using both paid and organic strategies 
  • Develops personas and segments audience profiles
  • Conducts user research to inform strategies driving user goals
  • Collaborates with editorial & ecommerce teams by providing regular audience insights and co-developing strategies/policies to increase engagement, retention, and LTV
  • Creates & manages loyalty/promotion programs to turn readers into evangelists
  • Oversees community management and interacts with readers to increase engagement, retention, and promotion: creates community campaigns, moderates user-generated content (e.g., comments), recruits for community roles (e.g., moderators)
  • Consults with tech team to develop features to facilitate the user journey
  • Builds and manages marketing team to accomplish all of the above

What We’re Looking For

  • You have at least 5 years of relevant experience
  • You have a proven track record developing, maintaining, and analyzing audience engagement initiatives across several key platforms/mediums
  • You know how to attract and retain readers across multiple demographics
  • You understand digital media trends
  • You’re a Google Analytics master
  • You have experience in several aspects of Audience Engagement, including:
  • Online community management and measurement
  • Organic social media promotion and measurement
  • Audience segmentation and market research
  • Opt-in forms, email distribution, and push notifications
  • Data analysis and experimentation
  • A/B testing
  • You are well-versed in established social media platforms (e.g., Facebook, Twitter, Flipboard, Reddit) and keep up-to-date on emerging ones (e.g., TikTok)
  • You understand the Daily Dot brand, internet culture, and online fan communities
  • You are skilled in leading team members and delegating work
  • You’re comfortable and confident working as a part of a virtual team
  • You’re skilled in multitasking and prioritizing in a rapidly changing environment
  • You have experience in partnership development and content syndication (a plus!)

About our team: The Daily Dot provides a flexible work environment. Our headquarters are in Austin, Texas, but we have team members all over the country and operate as a fully remote newsroom. At the Daily Dot, you’ll get the opportunity to take on more responsibilities at a quicker pace than many organizations and work alongside a group of passionate and dedicated team members with a variety of expertise. We provide competitive salaries with comprehensive benefits including time off, the majority of medical and dental premiums covered, flexible spending accounts/HSAs, basic life insurance and disability, and a 401(k) plan.

The Daily Dot recognizes the value of the broad and rich variety of experiences, ideas, and skills our team members bring to the business. Beyond compliance with government regulations, we foster diversity by encouraging an environment that taps the full potential of each employee consistent with the Daily Dot’s high standards of performance. We believe that there is an ongoing benefit to our families, employees, and community when the Daily Dot supports a diverse workforce. We are committed to equal opportunity in all of our employment practices to all qualified employees and applicants without regard to race, color, religion, gender, national origin, age, disability, marital status, military status, sexual orientation, genetic information, gender identity/transgender status, or veteran status.  


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