The Marketing Specialist handles the production and implementation of planned promotional and advertising materials for assigned location(s). This position will work closely with auction management including general management, customer support, and commercial accounts managers to ensure development of promotions that serve location and consignor needs. Works in alignment with Management to ensure that promotional efforts align with and support the broader strategy and needs of the market. Job Responsibilities:Function as a member of the location’s leadership team, providing functional guidance and expertise in advertising and promotions.Works with manager, auction leadership, and customers at assigned location(s) to develop promotions that service the needs of location consignors and overall location goals.Ensures promotions are delivered on time and within budget.Coordinates the design and implementation of site specific promotions, flyers, etc.Assists management with the execution of promotional activities to dealers within market and auction facilities including print, displays, and signage.In partnership with location GM/AGM, develops advertising and promotional budget and is accountable for effectively managing it.Maintains location website and ensures that an effective and approved social media presence is in place.Coordinates development of onsite signage/ads.Ensures that effective auction/lane signage and décor are in place for the location.Implement market‐specific and location promotions.Tracks giveaways and promotional item inventory. Ensures appropriate reporting of promotional item receipt to the finance department.Works in‐lane promotions for commercial and dealer accounts.Visibly demonstrates safety commitment by following all safety and health procedures and modeling the behaviors related to such. Works in cooperation with safety leadership in support of all safety activities aligned with Safety Excellence.Works with manager to review work volumes, plan and continuously monitor staffing levels to ensure efficiency, quality work product, and effective customer service; reviews departmental performance against key performance indicators and metrics and develops and executes strategies for improvement. Effectively leads the team at the location by setting an example in behavior, championing Cox/Manheim values and ensuring that all employees are treated with respect.Enforces all company policies and procedures related to employee and customer conduct.Performs other duties as assigned by management.Prepare reports of findings, illustrating data graphically and translating complex findings into written text.Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potentialmarkets and factors affecting product demand.Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals,statisticians, pollsters, and other professionals.Measure and assess customer and employee satisfaction.Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, orarrange to obtain existing data.Measure the effectiveness of marketing, advertising, and communications programs and strategies.Seek and provide information to help companies determine their position in the marketplace.Forecast and track marketing and sales trends, analyzing collected data.Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Monitor industry statistics and follow trends in trade literature.Attend staff conferences to provide management with information and proposals concerning the promotion,distribution, design, and pricing of company products or services.Direct trained survey interviewers.Develop and implement procedures for identifying advertising needs.
school diploma required. Bachelor’s degree in marketing, graphic arts, or
years of marketing/promotions and customer service leadership experience.Previous
experience in the auto industry highly preferred.Excellent
communication (written and verbal) and interpersonal skills required.Effective
organizational skills required.Good
computer skills and fundamental graphic arts knowledge is essential. Knowledge
of MS Office products and layout/design software necessary. Ability
to work in a high performance, fast‐paced team
to work under pressure with time constraints.Ability
to work effectively in a constantly changing work environment. Work Environment:
Occasional exposure to
outdoor weather conditions as well as noise, dust, and fumes in auction lanes.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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