Consumer Insights and Research Manager

Expiring today

Location
Chicago, Illinois
Salary
Based on Experience
Posted
May 21, 2019
Metro Area
Chicago
Duration
Full Time

WTTW (Chicago PBS) and WFMT (Classical radio) are seeking a full-time Consumer Insights and Research professional to develop omnichannel audience research and insights with the goals of audience engagement, development and conversion.

KEY RESPONSIBILITIES:

  • Develop, document, analyze and communicate cross-platform quantitative and qualitative research and consumer insights to maximize and increase audience and revenue; develop visualizations and serve as storyteller, translating complex data into easy to understand analysis and recommendations.
  • Assemble and maintain a catalog of consumer insights along with industry, category and competitive learnings.
  • Prepare and execute audience analysis, reports, presentations and highlights to senior leadership and cross-functional teams.
  • Collaborate with key managers to facilitate knowledge sharing and to shape consistency of reporting practices.
  • Collaborate with innovation team to shape product/content development and pipeline.
  • Own audience segmentation strategy and ongoing view of consumer personas to evolve our messaging and voice as we grow.
  • Manage regular brand health tracking and other outside primary and secondary research projects.
  • Negotiate and maintain relationships with all research vendors.
  • Act as a brand, product and audience/consumer advocate across the organization.

SKILLS:

  • Proven collaborator and communicator with data fluent and non-fluent people
  • Expert problem solver and multi-tasker responsive to daily, weekly and ongoing priorities
  • Flexible and positive approach to work and our brands
  • Relentless focus on the audience
  • Expert level proficiency in all MS Office products, particularly Word, Excel and PowerPoint

DEMONSTRATED EXPERIENCE:  

  • 3+ years of market research and consumer insights experience, media experience preferred
  • Experience using data to extract, analyze and employ data in brand, product and audience storytelling
  • Exceptional written and verbal communication and presentation skills
  • Experience with informing multiple different types of projects, including creative/messaging and audience tracking/development
  • Experience with TV, radio and digital advertising research a plus

MINIMUM EDUCATION: Bachelor’s Degree