Sales Account Executive (Richmond, VA)

Posted: 5/21/2019 | Expires: 6/20/2019

Location: Richmond, Virginia
Function: Sales & Business Development
Specialty: Operations
Level: Experienced (Non-Manager)
Duration: Full Time
Salary Description: competitive

The Richmond, Virginia Account Executive position assesses the market potential of prospective accounts and meets with local/regional and national businesses to glean potential advertising and marketing partnerships. Account Executive's must have proven sales success history. He or she must be a marketing leader who will identify, grow, and maintain a territory of clients through face to face meetings, prospecting, advertising programs, events, branding and presentations. The AE will meet with key marketing people on the client side and media, creative and public relations advertising agencies. Account Executives will work with clients/advertising agencies and MNI's internal team to develop integrated advertising and marketing programs to home in on the client's objectives that will hit their KPI goals.

  • Develop and maintain sales territory (Richmond, Virginia) by building brand equity, business development and advertising sales throughout the assigned territory.
  • Generate a strong understanding of MNI's suite of products and media solutions.
  • Cultivate high-level client relationships on the client and agency sides.
  • Leverage a strong consultative approach for selling targeted marketing solutions in the magazine, cover wrap, digital and tech arena.
  • Identify revenue opportunities with existing clients/advertising agencies to grow existing relationships.
  • Provide ongoing client management to partners including regular reviews of marketing plans performance, educational events and client entertainment.
  • Deliver regular updates to management on pipeline of business, percent to goal, territory updates and opportunities along with region challenges.
  • Perform client needs analysis to determine marketing pain points and develop strategies to address those needs.
  • Exceed annual revenue goals.
II. Minimum Qualifications and Job Requirements

Education: College degree preferred, or equivalent work experience.
Proven track record of sales accomplishments and development of successful sales presentations.

Experience:
3+ years' experience minimum
Digital sales experience a plus

Specific Knowledge, Skills and Abilities:

  • Business development specialist with a proven track record of developing and growing a client base and agency relationships. This includes: prospecting, lead generation, and deep relationship development throughout an organization.
  • Exceptional presentation and communication skills.
  • Experience in advertising/ media sales with the ability to develop, present and sell through high level media strategy and marketing plans to C-Level clients/ advertising agency teams
  • Driven to succeed! This is an entrepreneurial role at a cutting-edge company. This candidate must have the passion to be successful. Time management, business acumen and a strong work ethic are a must.
  • Strong sales skills; ability to create effective sales promotions; adaptable and effective negotiating skills.
  • Solid computer skills using Excel, Word, PowerPoint, Salesforce; knowledge of Nielsen, ComScore and Scarborough a plus.
  • Excellent organizational, multi-tasking and problem-solving skills.
  • Self-starter who can work independently and adapt quickly to different selling situations.
  • Valid US driver's license is required.

% Travel Required (Approximate): 30%
Position Territory: Richmond, Virginia
Ideal candidate will live in the designated territory.

MNI Targeted Media is a new breed of data-centric advertising firm that prides itself on innovative digital strategies. MNI streamlines media buying, creative messaging and analysis to generate scalable cross-platform advertising campaigns that make an impression. We believe in the power of innovation and are driven to know more and do more every day. Think you'd be a good fit for the team? Visit us at mni.com.

Our cornerstone is knowledge of the home, family, food and lifestyle markets. From that, we have built businesses that serve well-defined audiences, deliver the messages of advertisers, and extend our brand franchises and expertise to related markets.