VP, Creative Services & Programming - WMAQ
Location: Chicago, Illinois
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Oversee teams that can support brand marketing, programming, PR, promotions, and the launch of our new daytime lifestyle showDevelop a communication and operational systematic workflow within the station. Locally produce, communicate and oversee marketing plans and initiatives.Strategize and coordinate local station campaigns, supporting the Stations, Station Group, Network initiatives, local events and specials. Serve as the communication liaison between all departments within the stations, Network and the Station group in regards to all aspects of local marketing initiatives.Create, produce and execute, result driven, promotional tactics and campaigns specifically tailored to grow audience share. These tactics include publicity stunts, contests, sweepstakes, grassroots campaigns, internal synergies, product placement and pure promotional "one off" partnerships.Create, produce, execute and attend local marketing events. Ensure integrated offering across digital and emerging mediaAssist local national/local sales team teams to develop and strengthen sponsorship opportunities (NTR) and strategic sales initiatives.Work closely with GM, research director and sales managers to facilitate relevant market information to create exceptional marketing strategies that are in-line with station initiatives. Develop and distribute key creative collateral and material for “out-of-home” branding and marketing campaigns. Work with Finance teams to steward budgets for individual marketing initiatives. (Media buys, trades, campaigns, premiums, etc.) Establish, manage and grow relationships/partnerships with local vendors to maximize ROI with concerning paid/barter with other media streams.The VP of Creative Services must be able to present marketing plans, ideas, suggestions and key marketing initiatives internally and externally to other business leaders, Network and Sr. Leadership.
Create, produce, edit and execute exceptional marketing/branding/promotional campaigns to grow the presence, positioning, and impact of our news brands for our NBC & Telemundo stations.
Minimum of 7 years of creative services and marketing experience, with a supervisory-level background at a broadcast, local station, cable television or related environment
Must be willing to work in Chicago, IL
Must have unrestricted work authorization to work in the United States
Must be at least 18 years of age
Able to work a flexible schedule and shifts, including nights and weekends
Interested candidates must submit a resume/CV online to this job to be considered
Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
Consumer marketing across multiple media, including creative management
Deep knowledge of multimedia and trends
Proven business partner with the ability to guide and counsel on a wide variety of brand integrations and initiatives
Strong strategic and analytical skill set
Ability to work under pressure with tight deadlines and quickly changing objectives/priorities
Past experience working as a press contact
Proven track record in managing teams
Experience developing and managing budgets
Strong knowledge of digital media and social media across multiple platforms
Excellent verbal, written, and presentation skills
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.