The Digital Sales Specialist will work with the media sales team to grow digital revenue by accompanying the media sales team in the field to conduct customer needs analysis and present client facing solutions. The Digital Sales Specialist must understand all CMG Local Solutions digital product offerings and how to leverage them to meet the client’s strategic objectives. Digital assets include all wsoctv.com core products and platforms inclusive of display advertising, streaming media, and native advertising. The Digital Sales Specialist will also leverage 3rd
party ad products including but not limited to reach extension, SEM/SEO, OTT and social media. The Digital Sales Specialist must be analytical, organized, solution minded, consultative and customer centric. Essential Duties and Responsibilities: Support Media Sales Team on digital advertising sales callsPerform customer needs analyses (CNA) in the field to uncover client’s goals and strategic objectivesFrom CNA create custom strategies and tactics to achieve client’s goals and format into custom client facing proposalsSEM: Perform keyword research and create reach and CPC estimatesSEO: Perform SEO analysis and recommendations in coordination with elements and structure of websites and web pagesTargeting/Retargeting: Perform reach estimates for display and pre-rollWSOCTV.com: Appropriate use of products to fulfill client needs or compliment SEM, SEO and/or targeting/retargeting.Present proposals to client, respond to feedback and provide technical information support Ensure digital orders are processed correctly to align with our billing, finance and fulfillment proceduresEnsure digital campaigns launch successfullyDigital Product expert to be a resource to Media Sales TeamUnderstand and communicate the “consumer path to purchase” theory and how specific digital products relateRecommend specific digital services to support the different areas in the “sales funnel”Evaluate CMG’s digital product offering against customer's needs, budget and competitors' offerings.Products include but not limited to Display, Video, Streaming, Reach Extension, SEM/SEO, Native advertising, OTT and Social MediaCommunicate specific product specifications and processes to clients to ensure quality and timely execution of purchased productsProvide a consultation to advertisers on social media best practices and participate in social media engagementWorks with Media Sales Team, clients and ad trafficking to deliver a superior return on investment for our customers’ advertisingOnce the campaign is underway, work with clients, CMG Central Ad ops, CMG Ad Studio and CMG SEM/SEO team to interpret results and optimize the campaign against key performance indicatorsWork with client’s Google Analytics to help analyze campaign effectivenessServe as project manager between sales, CMG’s centralized trafficking, CMG Ad Studio for ad creation and CMG SEM/SEO teamAt the end of the campaign, create custom performance reports that effectively analyze how the customer goals were met or exceeded with the goal of increasing retention and upsell
Qualifications:Bachelor’s degree from four-year college or university preferably in digital marketing, digital advertising and/or digital sales; and 2 years related experience and/or training; or equivalent combination of education and experienceAdvanced digital industry knowledge about digital products including SEM, Social Media, SEO, display advertising, streaming, native advertising, programmatic and audience extension productsAdvanced digital industry knowledge about Website analytics including compiling usage reports and interpreting results.Must be highly proficient in Microsoft PowerPoint, Excel, and OutlookExcellent written and oral communication skillsStrong problem-solving skills including identifying campaign pitfalls and providing custom solutionsAnalytical in nature with a firm grasp of numbers and attention to detailStrong time management and organization skillsAbility to work independently with little supervisionCan easily identify priority items and complete in a fast-paced deadline driven environmentMust possess positive customer service attitude with both internal and external contacts; flexible, patient, courteous, professional and problem solver
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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