Director, Global Brand Marketing

Posted: 5/25/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Role Summary

The Director, Global Brand Marketing is responsible for developing the global marketing strategy for the home entertainment release of Universal Pictures New Release titles. The Director works closely with key territories around the world to maximize the profit of every title.

Utilizing deep knowledge of consumer insights and industry trends, the Director also leads the North America marketing campaign development and execution and works closely with cross-functional marketing partners to plan and manage all efforts to achieve performance objectives across both Digital and Physical platforms.

Key Responsibilities Include:

Marketing Strategy

Manage the development and distribution of the Global Marketing Strategy and Guidelines for New Release titles to all territories.

Provide strategic direction and oversee the North America marketing campaigns in collaboration with internal teams (including Media, Publicity, Digital Marketing, Promotions, and Digital Distribution Marketing, and Retail Marketing) to develop plans that drive engagement, purchase intent and sales.

Oversee the development of Global creative briefs used to develop all media assets for TV, print, radio and digital advertising, and marketing assets. Review and approve all materials.

Determine North America Release dates and windowing recommendations by title. Present to senior management to garner alignment and approval; optimize International release dates and windows as necessary.

Work with Global Research team to understand industry insights, and consumer behaviour. Share best practices and insights with territories and internal stakeholders.

Identify key post-release insights (what worked/didn’t work) and deliver global key learnings to guide future release strategies. Present post-release findings to Senior Management and cross-functional teams when necessary.

Maintain expertise and Industry knowledge of the physical and digital retail landscape.

Financial Oversight

Oversee the development of North America Home Entertainment P&L, including volume, pricing and budget rationale.

Monitor competitive pricing and recommend domestic title level pricing

Collaborate with Finance to create global P&L and communicate approved media and marketing budgets to local territories.

Recommend annual global origination budget rollup

Determine the distribution viability of opportunistic releases.

Product Management

Approve Global strategy for SKU configuration, bonus and marketing content.

Partner with Emerging Technology to explore new product innovation and potential applications.

Internal and Cross Divisional Collaboration

Maintain strong working relationships with local territories, identifying and exploiting global synergies.

Collaborate with Digital Distribution team on release strategy and marketing plans.

Collaborate with internal Global divisions including Theatrical, Consumer Products, Games, Music, and Theme Parks to enhance marketing campaigns.

Collaborate with symphony media partners to ideate synergy activations

Continuously support and share best practices globally

Leadership and Team Management

Manage direct reports; responsible for performance management and development of direct reports within team. Provide leadership in the form of feedback, support and ongoing coaching to drive engagement.

Foster a culture of collaboration and communication



Basic Qualifications:

  • Minimum 6-10 years progressive marketing background
  • Experience in Brand Marketing/Consumer Packaged Goods/Entertainment
  • Previous experience managing direct reports
  • Experience in developing creative marketing materials (Packaging A/V, Print, Online)
  • Ability to interpret financial reports and manage P&Ls
  • Digital Marketing expertise across Paid, Social, Search mediums
  • Comprehensive understanding of international marketing, media, publicity and promotions

    Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    Desired Characteristics:

  • Strong strategic, creative and analytical skills with experience turning consumer insights into actionable consumer strategies
  • Results-driven self-starter capable of establishing clear priorities and managing multiple demands for time and resources
  • Persuasive and influential with the ability to motivate cross-functional teams
  • Excellent communication and presentation skills
  • Thrives in a fast-paced, demanding work environment
  • Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity and integrity.

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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