Social Media Manager
- Full Time
Social Media is a critical part of the overall Corporate Communications strategy to build and leverage the media and influencer relations aspects of communications, including executive commentary, thought leadership and rapid response messaging. The Social Media Manager will help build a strategy to enhance the Rubicon brand and build strong, online communities through our various social platforms. While this role reports to the Director of Corporate Communications, it will also support the company’s marketing demand generation work.
The Social Media Manager must work as the defacto ‘traffic cop’ for the generation of content, as well as serve in a role of ghostwriting content for employees and external influencers - i.e. suggested Tweets, LinkedIn posts and doing ad-hoc social media training sessions. He or she will bring writing, editing, creative thinking, and technical skills, along with communication, leadership, organizational skills, and the ability to work with multiple groups within Rubicon, including, but not limited to, Executive Leadership, Customer Support, Product, Marketing and Sales.
Create an Active, Ongoing Social Media Calendar: Employee will be responsible for evangelizing Rubicon’s current content marketing and public relations strategy across the company’s key social channels: LinkedIn, Twitter, Facebook, Instagram and YouTube. He or she will be responsible for developing an active and ongoing social media calendar of original content, as well as translating current blogs, press releases, sales collateral, podcasts, etc. into relevant, engaging social posts. Candidate will not only be responsible for written social content, but also visual social content that will be executed by a partner agency. The calendar should have multiple channels (narrative verticals) that complement the company’s main messaging strands related to technology innovation, sustainability and circular economy, the smart city movement, the evolution of the waste and recycling industry, small business empowerment, and Rubicon’s unique corporate story and culture.
Identify and Leverage Influencers for the Benefit of Rubicon: Engage with current influencers and build new relationships through social channels, where Rubicon is mentioned and referenced. Special care should be taken to develop an influencer network for each of the aforementioned verticals.
Build Relationships with Customers and Haulers Through Social Media: Work with the Customer and Hauler teams to connect on LinkedIn, Twitter and Facebook to allow for the exchange of likes, favorites and shares, as applicable. Employee will be responsible for driving year-over-year growth in each of the company’s social media accounts.
Incorporate Marketing Demand Generation Campaigns into Work: Work hand in hand with the Marketing Team to help develop specific social media campaigns that will help drive and support demand generation goals, and the company goals overall. Leverage the content that comes from the Marketing Team (from podcasts and blog content to email campaigns, contests and webinars) on multiple social channels. Act as the bridge between Marketing and the social universe in order to pull in key stories, trends and customer topics of interest that can be leveraged as future content and/or sales collateral discussion points.
Actively Monitor Social Media and Respond in Kind: Monitor the company’s social media accounts, responding to customer inquiries and complaints, feeding back issues to internal customer support team and providing public resolution via the corresponding social channel. Working with Communications, offer constructive interaction with users; watch for industry crisis issues that could be emerging; leverage the content for ‘breaking news;’ and work with Communications to develop a rapid response strategy.
Report Back on Progress: Analyze the long-term needs of the company’s social media strategy and offer weekly, monthly or quarterly reports (as warranted) to the management and executive team (as part of an overall Communications Report) that outlines the successes - and improvements needed - in the program.
Build a Social Media Program within Rubicon: Connect with all parts of the Rubicon company to build out a list of social media evangelists that will help leverage social content each time it is developed and shared. As part of this work stream, social media trainings, the development of ready-to-use content, and assistance in developing the social profiles of key executives and evangelists from various levels of the company should all be expected as key functions.
- Bachelor's degree in Communications, English or related field
- Ability to manage multiple projects at once
- Ability to meet deadlines and adapt to breaking news on the fly
- 3+ years of experience in developing, leveraging and executing social content
- Experience in using social media for B2B (as opposed to B2C)
- Knowledge of SEO strategies
- Ability to track, leverage and explain complex social media data
- Knowledge of new social media tools and resources to leverage
- Understand how to balance sponsored content and organic content
- Interest in sustainability, the environment and technology issues a plus