Associate Manager, Multicultural Marketing

New York City, New York (US)
Associate Manager, Multicultural Marketing
May 31, 2019
Metro Area
New York
Full Time


Looking for a dynamic, self-motivated marketing professional to join our team of culture experts.  The Multicultural Marketing team at HBO is responsible for placing our programming and brand in a cultural context.  Our culture-first approach requires an individual with an appetite for discovering and engaging with emerging cultures, subcultures, and cultural influencers.  We’re looking for someone who is naturally inquisitive and has a keen interest in what shapes and defines culture across a spectrum of communities.

This position reports directly into the Director of Multicultural Marketing and supports HBO’s LGBTQ+ marketing efforts by devising new, innovative, and engaging ways to reach the LGBTQ+ audience, both in support of HBO programming and as an ongoing evergreen effort. 


  • Monitor key audience and industry trends, as well as competitor activity – being prepared to provide regular updates and formulate a POV. 
  • Develop recommendations for innovative engagement tactics, emerging partners, and culture influencers.
  • Assist with managing multiple external agencies in the development of experiential and high-impact promotions – including writing creative briefs, providing feedback, managing timelines and budgets.
  • Act as liaison to internal departments (Creative Services, Legal/Business Affairs, Digital and Social Marketing, Corporate Social Responsibility, and Corporate Communications) to help circulate key information and ensure all promotional plans are executed in a timely and efficient manner.  
  • Support creative development for all advertising/promotional campaigns and coordinate delivery of assets with the in-house and external production teams.   
  • Traffic contracts and vendor service agreements to Legal/Business Affairs to secure approval on all rights and clearance issues.  
  • Responsible for day-to-day budget maintenance and awareness including but not limited to invoice submission, tracking and reporting.  
  • Inventory and track department premium and production storage. 
  • Provide administrative support for department Directors and Managers including (but not limited to) coordinating travel, submitting expenses, and managing calendars.  Administrative support will extend to marketing activations on a campaign-by-campaign basis. 


  • Bachelor's degree required
  • Minimum of 4 years marketing experience, preferably at a media or entertainment company or experiential marketing agency
  • Knowledge of linear and streaming entertainment landscape, as well as digital and social media space.
  • Proven ability to think strategically and creatively
  • Strong initiative and ability to function independently
  • Solid creative judgment and familiarity developing materials across all forms of media 
  • Excellent organizational, time management and communication skills 
  • Ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail 
  • Excellent verbal and written communication skills, as well as strong MS Word, Excel and PowerPoint skills 
  • Willingness to travel as needed

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