Senior Sales Planner
- Full Time
Bustle Digital Group is seeking a Senior Sales Planner to join our New York City team. Candidates must be organized, detail oriented, and a self-starter, looking to leverage their analytical and problem-solving abilities in a creative environment. This is an analytical yet creative position which supports the Sales teams and their clients. You'll help develop compelling, customized proposals and presentations to refine how we position our products and help achieve our revenue objectives.
This is an ideal role for anyone looking to continue breaking into the business side of interactive media and is eager to join an exuberant, growing and energetic team.
- Strategize and develop media plans from inception to completion, understanding the role of inventory in addition to the KPIs and metrics behind our product offering
- Build cohesive media plans, small tier marketing proposals, and research stories, better aligning the client’s objectives with our offering across all categories
- Manage client requests throughout the RFP process, inclusive of: plan changes, budget revisions, distribution asks, marketplace and industry information, specs, timeline development, etc.
- Develop new sales marketing collateral using industry, marketing and third party research to measure the impact and tell the BDG story, while analyzing competitive brand positioning
- Ideate new, never-been-done-before ways for advertisers to connect with our readers through strategic media placements aligned to the brand and/or flight
- Utilize measurement tools to add relevant, trustworthy data to presentations and proposals
- Create detailed project work orders for each signed advertising insertion order, handing the presale media over to the ad operations team to execute
- Work with our third party system to set-up pre-campaign trafficking and tracking
- Provide POVs on various media topics and provide a creative and strategic approach to the creation of media
- Manage interdepartmental workflow to ensure that all elements are handled according to process and schedule
- 1-2+ years of media planning experience in a related field or company
- Digital media planning is a must
- Superior written and oral communication skills
- Expertise in media planning and ad product best practices
- Demonstrated ability to create narrative presentations
- Experience developing and executing brand campaigns across digital advertising
- Proficiency in MS Office and experience with research tools such as: Google Analytics, comScore, Quantcast, and/or Shareablee