Communications Manager, Social & Demographic Trends, Hispanic Trends
- Full Time
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research in the areas of U.S. politics and policy views; media and journalism; internet and technology; religion and public life; Hispanic trends; global attitudes and U.S. social and demographic trends. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. The Center's work is carried out by a staff of about 170.
The communications manager is responsible for promoting the work of one or more of Pew Research Center's research areas, assisting communications leadership with achieving departmental goals, liaising with other communications managers and associates, and ensuring proper institutional communications with the Center's parent organization, The Pew Charitable Trusts. Key responsibilities include: 1) overseeing Pew Research Center projects in all aspects of external relations (especially media relations and stakeholder relations), monitoring coverage and developing communications tools; and 2) implementing communications activities related to Pew Research Center's institutional brand by drafting materials (e.g., press releases), coordinating activities with other organizations, and planning events. The communications manager has a nose for news, gets the details right, thinks strategically and will roll up their sleeves to get the job done. They are responsible for activities that promote, enhance and protect the organization's “gold-standard” brand reputation.
Communications strategy and leadership
- Under the guidance of the communications director and associate director, develop and oversee execution of communications plans for major research studies to build reach, influence and impact for the Center's work. Identify target audiences, goals and dissemination strategies and tactics for major priorities while working within the overall institutional brand strategy.
- Build strong relationships with the managing directors and staff of the research teams; digital producers and designers on the beat; and other researchers and staff across the Center.
Media relations and stakeholder engagement
- Ensure that the Center's work reaches, informs and engages key target audiences who are stakeholders in the Center's research by implementing a range of tactics, including media outreach, speaking engagements, and social media and email alerts.
- Cultivate and manage new and ongoing relationships with major media partners, and work with senior communications staff to develop and ensure effective execution of media-outreach plans. Manage timing and strategy for major media releases, balancing overall institutional needs. Prepare spokespeople for interviews, oversee media training and serve as a resource to senior researchers in preparation for media events and speaking engagements. Triage press requests. Work with the communications director and communications associates to develop and manage media lists for releases.
- Oversee production of Pew Research Center events, roundtables and press conferences, including their management, program and panel development, speaker handling and event logistics.
- Work with communications staff to ensure oversight of key communications tools for achieving objectives.
- Liaise with external partners, including major media organizations, other research institutions, conveners and donors, to ensure effective and smooth collaboration for dissemination and research partnerships.
- Investigate new dissemination strategies and delivery channels for existing material; attend conferences; reach out to media, think tanks and other content creators; and stay informed about new technologies and trends.
Brand and reputation management
- Protect Pew Research Center's gold-standard brand by providing superior judgment to avoid reputational damage and helping craft thoughtful, rapid response to critical coverage.
- Ensure that outgoing content and messaging by brand “ambassadors” exemplifies Pew Research Center's core values.
- Advise the Center's senior leadership on reputation management by providing counsel about reputational cost/benefit of initiatives.
- Monitor use of Pew Research Center material, including press mentions of key partners, research/polling industry and other institutions and topics relevant to the Pew Research Center brand.
- Work with communications and design staff to ensure that collateral and other material are consistent with the Center's style and standards.
- Communicate research activities and report on dissemination outcomes to the communications team, Pew Research Center's leadership and board, and the Center's parent organization, The Pew Charitable Trusts.
- Collect a robust set of qualitative and quantitative performance indicators related to the dissemination of research.
- Help prepare clear, coherent and accurate reports to Pew Research Center's leadership and board and The Pew Charitable Trusts.
- Prepare dissemination reports to external partners and donors, as needed.
- Knowledge of communications strategic planning and experience with a wide range of tactics.
- Exceptional verbal communication and writing skills.
- Able to work in a team, and across functions, under deadline and with diplomacy and poise.
- News junkie, with a demonstrated knowledge of and interest in Pew Research Center's research topics.
- Creative and strategic thinker.
- Highly organized, detail-oriented and able to juggle multiple projects.
- Knowledge of Microsoft Office (especially Excel, Word, PPT); knowledge of media tools such as Factiva, Meltwater and Salesforce.
- Bachelor's in public relations, communications, mass media, journalism or related field.
- Minimum 5 years of relevant experience. Experience in a nonprofit, think tank, research or academic environment strongly preferred.
- Knowledge of Washington, national and international press corps, and proven record of cultivating media relationships.
FLSA Status: Exempt
The Pew Research Center is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.