Consumer Insights Manager

Location
New York, New York
Salary
competitive
Posted
Jun 09, 2019
Specialty
Content Marketing
Metro Area
New York
Duration
Full Time
Gamut, a subsidiary of Cox Media Group, is a
solutions-based digital advertising organization focused on connecting brands
to their most relevant consumers and communities, across all platforms. Gamut
and its OTT product – Gamut TOTAL – empower advertisers through guaranteed
premium inventory, advanced fraud-free options and maximized campaign
performance. Founded on a century of success laid down by our parent company
Cox Enterprises, Gamut delivers effective advertising campaigns that combine
over 20 years of experience in the digital space with data, insights and
quality inventory. For more information on Gamut, please visit:
http://gamut.media/.




The Consumer Insights Manager will lead data-driven
research projects that align with sales objectives and client needs. Through
analysis of multiple research sources, he/she will support the media ad sales
team to consult clients on their advertising strategies. The right candidate
will possess the curiosity to gain a deep understanding of consumer behavior
and leverage their research expertise to inform and influence. The Consumer
Insights Manager will report to the Senior Insights Manager, oversee a team of
analysts and collaborate with the Sales, Marketing, Analytics, and Strategy
Departments.





Ad-Hoc Research
Analysis & Present Findings



  • Synthesize
    raw data culled from various syndicated research providers to transform
    findings into creative, powerful and actionable insights

  • Strategically
    leverage insights that support Account Executives to drive sales revenue growth
    by aligning client needs with research analysis to uncover marketing solutions

  • Clearly
    display insights through written, designed and/or presented deliverables that
    effectively communicate the message

     








Supervise Insights Team

  • Manage
    projects and deadlines for the Insights team to ensure the timely delivery of
    applicable research pertaining to ad-hoc sales requests

  • Lead
    internal/external meetings; understand business objectives and serve as a vocal
    subject matter expert when communicating to others

  • Coach
    Insights team on research methodologies and media/advertising trends; develop
    efficient processes and provide training opportunities for team members; equip
    analysts with tools and guidance for growth

     








Prepare Data-Driven Marketing Material

  • Spearhead
    the ideation of data-driven sales collateral; collaborate with Insights,
    Analytics and Marketing teams to develop marketing material

  • Cultivate
    concepts and express their POV during team brainstorm gatherings and foster
    cross-divisional collaboration within Gamut and CMG

  • Review
    advertising trends alongside consumer insights to identify prospective media
    opportunities for brands and clients

  • Follow
    industry trends to monitor the ever-changing media landscape, specifically
    video consumption; remain informed on current and relevant business topics

  • Attend
    and participate in industry-related conferences, workshops and events











Qualifications:
  • BA/BS
    degree in Marketing, Communications, Business Administration
    or related field preferred

  • Power
    user of syndicated research tools including MRI-Simmons, Hitwise, comScore,
    Scarborough and Kantar

  • 6-9
    years of experience in a research or insights role at a media agency,
    broadcast/digital company, or media rep firm, with 1+ year in a supervisor or
    management position

  • Skilled
    in Microsoft Office, specifically PowerPoint and Excel

  • Possess
    excellent verbal and written communication skills with a strong ability to
    provide the “why”

  • Ability
    to juggle an array of tasks and prioritize accordingly in a deadline driven
    environment

  • Self-starter
    and motivator who has a strong desire and curiosity to learn about media,
    marketing, brands and advertising

  • Resourceful
    problem-solver with a willingness and determination to offer up solutions

  • Results-driven
    with an ambition to deliver exceptional and impactful insights

  • Extremely
    attentive to detail; organized and diligent with strong time management skills























About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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