Digital Media Strategist
- Full Time
Ideabar is a full-service advertising agency powered by Cox Media Group that tells powerful brand stories. Our Marketing Vanguards + Media Rockstars build brands, develop digital marketing strategies, leverage data insights, craft experiences and are wildly creative in all aspects media. Our mantras are: more talent, less ego; be kind and direct; default to yes; keep the ball moving; and work, life, play. We are growing fast because we are helping our clients grow. Our award-winning creative shop is based in West Palm Beach, Florida and we operate satellite offices across the country.
If you can execute sophisticated strategies for digital media campaigns, have a strong familiarity with 3rd party ad products including but not limited to programmatic display, SEM/SEO and social media, are analytical, organized, solution-minded, consultative and both internal and external customer-centric – you might be our new Media Manager.
The winning candidate will be a key team member of a growing agency backed by one of the World’s largest privately held media companies. Meet your new colleagues and view their work at The Ideabar agency. The position is based at Ideabar’s main offices in West Palm Beach, FL as well as in Atlanta, GA where the successful candidate will collaborate with a team of Cox Media Group digital marketers.
40%: Manage and execute SEM, SOCIAL, and PROGRAMMATIC DISPLAY campaigns which will include budgeting, pacing, keyword analysis, campaign management and optimization.
40%: Analyze and report key metrics, campaign highlights + recommendations for increased performance pertaining to digital marketing campaigns using custom reporting with a focus on returning a positive client ROI
20%: Collaborate with relevant cross-functional internal and external vendor teams to achieve client goals, raise awareness around high-risk campaigns and/or high-profile clients, up-sell opportunities leveraging historical data and insights.
Qualifications:•Bachelor's degree from a four-year college or university with a marketing or business degree, and/or equivalent job-related experience.
•A minimum of three years of experience in digital marketing or advertising (digital experience is required).
•Google Analytics Certification.
•Campaign management experience with web analytics platforms, SEO/SEM, social, and programmatic media buying
•Proficiency with Microsoft Office Suite; familiarity with web analytics and project management software a plus
•Proven organizational and project management skills
•Ability to multi-task and create quality work in volume
•Ability to work independently with little supervision
•Ability to identify trends and optimization opportunities in large data sets
•Analytical and strategic problem-solving skills
•Superior communication skills, as this position will be client-facing
•Strong relationship management, organizational and project management skills
•Ability to identify opportunities for growth and incremental opportunities with client partners
•Google Ads Certification a plus
•Programming experience a plus
•IAB Digital Ad Operations/Digital Media Buying & Planning Certification a plus
•Must approach change with a positive mindset – treats new situations as opportunities for learning or growth; actively seeks to identify and communicate the benefits of changes, collaborates with others to implement changes
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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