PMC: Senior Audience Marketing Manager

Location
New York City, New York (US)
Salary
Base + Benefits (Medical, Dental ,Vision & 401k)
Posted
Jun 12, 2019
Metro Area
New York
Duration
Full Time

PMC: Senior Audience Marketing Manager

Penske Media Corporation (PMC) is hiring a Senior Audience Marketing Manager to work on the Robb Report, Variety, Art in America, Art News, and Footwear News subscription businesses.

Reporting to the Director, Audience Marketing, the Senior Manager, Audience Marketing will work on marketing subscriptions in multiple digital and print channels:

  • Email, Onsite
  • Social, SEM, external online marketing
  • Partnership programs
  • Retention, continuous service, billing
  • Direct mail
  • Gift/member-get-member initiatives

The senior manager’s role in the subscription marketing efforts will include:

  • Marketing plans, strategy and tactics
  • Campaign concepts and test planning
  • Campaign execution; monitoring
  • Reporting and analysis

The senior manager will be a critical member of a small marketing team charged with optimizing the profitability of the subscription and retail businesses of the publications.

The team works and interfaces with internal resources (creative, product, tech, research and advertising), as well as outside partners (fulfillment providers) and suppliers.

This hands on direct marketing and publishing position requires a candidate who displays:

  • Good communication skills
  • Strategic and tactical abilities
  • Flexibility with change and evolving priorities
  • Organizational skills and attention to detail
  • Proven analytic skills
  • A willingness to problem solve and an ability to pick up new processes quickly
  • 5 – 7 years of subscription marketing experience: digital and print
  • BA Required; MBA a plus

Successful PMC employees are comfortable working in a team oriented culture, in which everyone’s opinion is considered.  The environment is collaborative, entrepreneurial and fast-paced.

About PMC:   Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.

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