Manager Email Marketing Advocacy

The Pew Charitable Trusts
Washington, Dist. Columbia, United States, 22204
Yearly Salary
Jun 12, 2019
Digital Marketing
Metro Area
Full Time

Full Job Title: Manager, Government Relations (eAdvocacy Strategy)


The Pew Charitable Trusts uses data to make a difference. For more than 70 years, we have focused on serving the public, invigorating civic life, conducting nonpartisan research, advancing effective public policies and practices, and achieving tangible results. Through rigorous inquiry and knowledge sharing, we inform and engage public-spirited citizens and organizations, linking diverse interests to pursue common cause. We are a dedicated team of researchers, communicators, advocates, subject matter experts, and professionals working on today's big challenges – and we know we are more effective and creative collectively than we are individually. With Philadelphia as our home town and the majority of our staff located in Washington, DC, our U.S. and international staff find working at Pew personally and professionally rewarding.


Wise stewardship of resources allows Pew employees to pursue work that strategically furthers our philanthropic mission in significant and measurable ways. We collaborate with a diverse range of philanthropic partners, public and private organizations, and concerned citizens who share our interest in fact-based solutions and goal-driven investments to improve society. Pew attracts top talent, people of integrity who are service-oriented and willing to take on challenging assignments. We provide competitive pay and benefits, a healthy work-life balance, and a respectful and inclusive workplace. Pew employees are proud of their colleagues, proud of where they work, and proud of the institution's reputation and fosters strong teamwork with mutual respect.

Pew Government Relations
Government Relations (GR) was established in 2006 to complement and advance Pew's work in the public policy arena. In 2010, the department was reorganized and staff that had been spread throughout the institution were consolidated into a single unit. Government Relations is comprised of a Senior Vice President and five units overseeing advocacy of Pew's programmatic agenda as well as operations and institutional advocacy. The priorities of the department are to: (1) provide relevant, timely and insightful advice on legislation of direct relevance to the Trusts, its programs and advocacy goals; (2) develop close effective relationships with key congressional offices, the administration and the government affairs staffs of major trade organizations relevant to our work; (3) develop Pew's annual advocacy strategy as well as manage and facilitate its implementation; (4) work hand in hand with program staff and policy experts to guide advocacy from inception to successful completion; (5) coordinate, collaborate and communicate with and between Government Relations and program staff to advance institutional priorities, (6) monitor, track, review and approve all interactions between Pew staff and government officials including participation in coalition efforts and work with our external stakeholders; and (7) ensure full compliance by Pew with all applicable regulations related to lobbying and advocacy.


Position Overview

Pew's “eAdvocacy” efforts largely split into two categories of work – online grassroots organizing and direct policy maker outreach. Online grassroots organizing leverages email, the web, and social media to generate petition signatures, constituent messages to elected officials, public comments on proposed regulations, and tweets/posts. This work is done at a state, federal, and international (European Union, Canada, and Australia) level. Pew manages an advocacy subscriber base of ~250k active online advocates organized by policy portfolio or individual program. Direct policy maker outreach promotes Pew research, policy positions, web content (videos, infographics, etc.), and events to federal, state, and local policy makers and their staff for educational and advocacy purposes.

The Manager, Government Relations, is responsible for the successful execution of this work, while monitoring performance, consulting programs on eAdvocacy strategy, ensuring strategic list growth, and staying abreast of industry best practices/technologies. The Manager supervises a staff of three who are each responsible for a portion of the Pew program portfolio – attending program meetings, drafting/creating content, consulting teams, and monitoring performance. The Manager also participates in institution-wide efforts related to eAdvocacy or Government Relations. The Manager is responsible for hosting trainings, seminars, and other events aimed at informing Pew staff on eAdvocacy capabilities and best practices. All Government Relations staff, including the Manager, Government Relations are responsible for ensuring proper compliance with all lobbying reporting requirements. This position reports to the Senior Director, Operations in the Government Relations Department.


  • Develop and execute strategies to meet organizational and programmatic objectives using online communication tools.
  • Build, monitor, and maintain list of advocacy subscribers to ensure necessary impact in strategically targeted regions/districts and overall health of the list.
  • Incorporate latest best practices, testing, dynamic content, and list segmentation to provide the optimal experience for all message recipients.
  • Track performance metrics for departmental use and for a quarterly report to the CEO and executive team.
  • Ensure online tools are functioning properly, guaranteeing delivery of emails to advocacy subscribers and constituent messages to elected officials.
  • Oversee relationships with related vendors.
  • Attend workshops and conferences to stay abreast of latest technologies and industry practices.
  • Work with Communications colleagues to incorporate eAdvocacy content into institutional newsletters, social media, videos,, and other channels.
  • Supervise a staff of three.
  • Host Pew events to educate staff on strategies, tools, and best practices.
  • Ensure quality control throughout all electronic communications and protects the Pew brand.
  • Monitor and advise on proper compliance with local, state, federal, and international lobbying reporting as it relates to eAdvocacy efforts.
  • Develop and maintain relationships with program operations and partner staff to ensure a high level of information sharing and awareness regarding new initiatives and changes in Web and electronic outreach.
  • Contribute to and participate in tasks and special projects as assigned.


  • Bachelor's degree required; concentration in Marketing or Communications preferred, advanced degree preferred.
  • Eight years of online outreach experience with a proven track record in managing online communications programs – specifically using email. Demonstrated success managing vendors and suppliers is required. Professional experience in online communications and project management with an agency, corporation, or nonprofit organization with an emphasis on advocacy is strongly desired.
  • A minimum of two years of previous direct supervisory experience required including experience managing performance management process for direct reports and providing career development advice and counsel.
  • Prior to commencing employment with Pew, candidates for this position who were registered to lobby in any jurisdiction must certify termination of previous registration(s) and provide copies of termination notices with said jurisdiction(s) to Pew.
  • Strong strategic and tactical online advocacy and communication skills honed by previous web communications management experience in either the for-profit or nonprofit arena. Detailed understanding of and experience with the online space.
  • Experience working with online advocacy platforms such as Phone2Action, Engaging Networks, Blackbaud, Blue State Digital, Salsa or similar technologies. Experience with Salesforce or similar CRM tools. Knowledge of HTML, Adobe Design and analytics software.
  • Strong project management and organizational skills. Able to handle multiple projects simultaneously, set priorities, organize time and identify resources for projects. Ability to work individually or collaboratively with groups of colleagues is important.
  • Flexible. Able to juggle multiple priorities, organize time and identify resources for projects and anticipate Web content and subsequent issues for periodicals.
  • Sound consultation and relationship management skills.
  • Team player. Able to work in groups and individually to meet goals. Understands organizational structures and is able to effectively work through administrative systems.
  • Must have strong oral communications, writing, and research skills. Can frame and draft cogent written messages.
  • Demonstrated experience in communication, information technology, public policy, design or writing is a plus.

Total Rewards

We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.

The Pew Charitable Trusts is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.


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