SheKnows.com: Parenting Writer
- Full Time
SheKnows.com: Parenting Writer
SheKnows.com is looking for a parenting writer to join our team in New York, working closely with the Senior Parenting Editor to cover breaking / viral news and produce original features. The ideal candidate should have experience as a writer in the digital women’s lifestyle space, possess an awareness of modern parenting themes and trends, and bring a unique voice and point of view that speaks directly to our audience of moms. He/she should be comfortable writing multiple stories per day on a broad range of parenting topics — from baby names to the college admission scandal to sleep training tips. The ability to react to trending news in real-time and write exceptionally clean copy is essential, as is a strong grasp of SEO and performance analytics.
- Pitch and write 3-5 posts per day (a mix of trending news and original features, services stories, roundups, etc.)
- Assist the Senior Parenting Editor with general daily tasks, including occasionally assigning and editing news and features
- Update top-performing existing stories as needed
- Use SEO and analytics to inform content creation and ensure Parenting vertical meets monthly traffic goals
- Conduct celebrity interviews and represent SheKnows at events
The Fine Print:
- 2-3+ years of editorial experience as a writer in the digital women’s lifestyle or parenting space
- The ability to react to trending news quickly and package stories in a way that feels original, on-brand and tailored to our audience
- Well-versed in digital strategy, analytics and SEO
- Ability to perform in high-pressure, fast-paced conditions, and work well both independently and collaboratively
About SHE Media:
With a mission of women inspiring women, SHE Media is revolutionizing the publishing industry by forging a new kind of model that seamlessly integrates users, editors and content creators onto a single platform designed to empower all women to discover, share and create. Whether it’s parenting or pop culture, fashion or food, DIY or décor, our award-winning editorial team, experts, bloggers and social media influencers produce authentic and on-trend content every day. We dig deep to learn what makes our audience tick, revealing unexpected insights on women and digital media. Our robust, end-to-end suite of premium branded content and influencer marketing solutions generate nearly 1 billion ad impressions per month (sources: DFP), allowing brands to distribute authentic content and integrated advertising at scale. SheKnows’ parent company, Penske Media Corporation (PMC), is a leading digital media company, publishing, and information Services Company founded in 2003.
Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.