Director, Trade Marketing

Posted: 6/14/2019

Location: New York, New York
Function: Sales & Business Development
Specialty: Business Development, Sales
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Director, Trade Marketing will lead NBCUniversal’s developed and curated leadership events and strategic presence at media industry conferences and events. These activations are for both internal and mark-facing audiences as well as both nationally and internationally.

Reporting to the Vice President of Trade Marketing, this position will work closely with the NBCUniversal Ad Sales Leadership Team and the Office of the Chairman to identify, evaluate and execute NBCU’s participation at conferences and events in the US and around the globe, including CES, Cannes, WEFs and more. In addition, this role will work closely with the above groups to craft an annual strategy to deliver NBCUniversal Ad Sales priority messaging to two key audiences:
  • The internal Ad Sales team (though Leadership offsites, quarterly Town Halls, National Sales Meeting, etc)
  • The advertising marketplace, through homegrown thought-leadership events hosted and curated by NBCU (NBCU Upfront, NBCU Innovation Day, NBCU Capabilities Roadshow, etc)

  • Responsibilities
  • Work closely with NBCU Ad Sales Leadership to determine strategic priorities at each conference/event throughout the year
  • Develop and manage relationships with conference/event hosts
  • Ideate compelling events (multiple throughout the year) to demonstrate and deliver on NBCU strategic priorities and brand propositions in an endemic manner
  • Strategically approach each conference/event with a fresh perspective, identifying opportunities for more bespoke/inviting/engaging executional ideas
  • Evaluate sponsorship opportunities for the NBCU brand(s)
  • Create, identify and secure content opportunities that strategically align with NBCU’s brand proposition
  • Collaborate with NBCU internal creative services regarding NBCU brand representation
  • Identify and secure content opportunities that strategically align with NBCU’s brand proposition
  • Secure and brief potential guest speakers, managing contractual process
  • Work with corporate communications team members to manage marketplace messaging
  • Manage external vendor strategic and executional partners
  • Work with NBCU Corporate Events to plan and execute hospitality details as well as execute on site
  • Communicate objectives, strategy and executional details to all Ad Sales Leadership attendees of conferences and events, as well as communicating plans/recaps to overall Ad Sales organization
  • Manage internal relationships with Research, Consumer Marketing, Legal, etc
  • Represent NBCU Ad Sales with strategic partners (other media companies, vendors, agency partners) while crafting NBCU’s programs at conferences/events
  • Establish and manage individual conference/event and overall annual budgets with NBCU Finance
  • Work with VP to strategically set calendar of events for consideration on annual basis
  • Craft POVs to evaluate potential opportunities
  • Provide robust recaps post-conference/event
  • Lead team with other Director of Trade Marketing of two skilled marketers (Marketing Specialist, CRM Database Specialist)

  • • 7-10 years of leadership experience with an ad agency, client or media company sales organization, where the individual was responsible for developing and executing events, presentations, sponsorships, creative and promotions; overall event management, branding efforts and team management.
    • Previous experience of national and international advertising industry conferences strongly preferred
    • Highly-organized team player
    • Robust understanding of media landscape and ad sales organizations
    • Ability to interact with senior-level management, internally and externally
    • Strong organizational, process, project & event management, analytical and research- related skills
    • Strong budget-management skills
    • Ability to seamlessly manage multiple projects simultaneously
    • Understanding of the creative development process
    • Knowledge of media marketing, the sales process and media in general
    • Understanding of branding, from Portfolio-level, to Sales Vertical-level to individual property-level

    • Meticulous with a keen eye for detail, organization and design
    • Highly innovative with positive energy
    • Strong interpersonal skills - with the ability to lead and motivate team of direct reports (Managers, Analysts, Associates), interdepartmental teams and influence internal and external clients

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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