Multi-Platform Marketing Manager - NBC Sports Washington

Posted: 6/15/2019

Location: Bethesda, Maryland
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive


Job Overview:
The NBC Sports Washington Marketing team is looking for a motivated, team-orientated Multi-Platform Marketing Manager to ensure that we are maximizing promotional opportunities across our own platforms as strategically as possible. Reporting to the Senior Director, Marketing and Creative Services, the position will also help augment the entire company’s digital and social efforts with the goals of bringing new fans in, increasing awareness and consumption of our content, and deepening their loyalty and engagement across platforms, teams and content.

Owned Assets/Inventory:
  • Based on priorities, and working with Senior Marketing Manager, proactively identify needed assets, write creative briefs and work with creative and content teams to see them through to completion
  • Manage inventory of owned assets across platforms
  • Maintain document of record accessible to all in company detailing priorities and corresponding plans and assets; update and distribute as needed
  • Ensure owned inventory (including linear, in game, etc.) and scheduling reflects wider multi-platform, corporate and trade/partnership priorities
  • Schedule owned assets across platforms; provide messaging and scheduling where needed to producers, talent and partners
  • Social/Digital:
  • Implement infrastructure to enable paid media capabilities across social media, search and retargeting
  • Plan, execute and analyze social/digital media buys to boost content consumption and app downloads, both planned and impromptu, week in and week out, to support organizational priorities
    • Create audience segments and fine tune as needed
    • Report regularly on results, improving and honing plans and work closely with Digital/Social team and other Regional Sports Networks (RSNs) to share learnings and best practices
  • Work with digital and social teams to implement retargeting from site and app and execute buys to maximize this opportunity (sequential targeting, etc.) to increase traffic and consumption to digital content and app
  • Assist other teams (Sales, Content) with above functions on ad hoc and mutually agreed basis
  • Help drive business forward with an eye on what’s new in this space and lead team in experimenting and learning.
  • Other:
  • Manage the marketing internship program
  • Affiliates:
  • Collaborate on subscriber retention and acquisition campaigns
  • Hold monthly calls with promotional counterparts at MVPDs and vMVPDs to sell in priorities, garner promotion across platforms and make them aware of available assets
  • Provide appropriate assets and messaging to partners in timely fashion; anticipate and plan for any additional or custom deliverables unique to partners


  • Basic Qualifications:
    • Excellent verbal and written communication skills, with a passion for sports
    • Ability and desire to understand bigger picture, and how various parts can work together to support larger goals
    • Knowledge of our network, as well as Washington, DC teams and athletes
    • Ability to meet prioritize, meet deadlines and work as part of a team, while also being able to work in a fast-paced environment
    • Strong communication skills to a range of audiences and knowledge levels
    • Demonstrated ability to establish and implement efficient and effective work processes
    • Possess great organizational skills and an excellent track record for following through on projects and creating new opportunities
    • Iterative learner who can apply learnings to future projects seamlessly




    NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks.

    Sports & Olympics
    NBC Sports Group serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, Olympic Channel: Home of Team USA, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, INDYCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, and many more.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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