Creative Service Manager

Posted: 6/19/2019

Location: Sacramento, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Telemundo Sacramento is looking for a Marketing Manager to develop marketing strategies and plans to define the brand, build awareness and drive viewership of KCSO. Develop strategies by identifying opportunities to implement effective use of on air & off-air resources that maximize the Telemundo Sacramento brand, through advertising and strategic partnerships. Utilizing quantitative and qualitative data, collaborating with cross functional teams building on organic growth initiatives. Serve as interface with key departments such as: News, Research, Digital, and Sales to identify and build advertising strategies and brand extensions.

Overall Responsibilities include:
  • Fiscally responsible in management of overall operation budget for marketing and outside media
  • Develop and provide strategic direction on all advertising and brand partnerships to align with overall station goals
  • Cross-functional collaboration with other departments and divisions to identify opportunities
  • Develop thresholds to evaluate ROI of all advertising and community partnerships
  • Attend, participate and contribute to cross-functional meetings.
  • Enhance / leverage relationships (Internal and External) to look for new opportunities
  • Coordinate local station campaigns, supporting the Station, Station Group, Network initiatives, local events and specials
  • Ability to successfully build positive client and community relationships

  • Marketing/Promotions:
    •Create, Produce, Plan, Organize, Write, Shoot, and Edit impactful promotional, marketing and branding campaigns
    •Produce News/Sweeps/Image Campaigns
    •Manage promotional and PSA inventory of the on- air logs
    •Produce and execute station events and initiatives
    •Design, order and maintain promotional premiums
    •Plan, organize, staff and execute Station/Client/Community events, festivals, concerts, health fairs, etc
    •Manage and train station ambassadors/liaisons

    •Initiate & execute local campaigns and strategy
    •Collaborate with network on local market initiatives

    Integrated Marketing & Sales/Commercial Production Support:
    •Support sales teams with creative ideas, artwork, audio/video files, etc. needed to enhance their presentations
    •Occasionally meet with the clients, help pitch, brainstorm, plan, create, produce, write, shoot and edit award-winning spots with proven results

    •5 years of strategic brand planning and/or strategic marketing experience
    •Bachelor's Degree (Preferably in marketing, advertising, communications or finance)
    •Bilingual (English and Spanish) able to read, write and speak Spanish and English
    •Previous leadership role, including training and developing a creative team
    •Developing, executing and sustaining a consistent brand for the station across multiple platforms
    •Understanding of digital/social marketing
    •Knowledge of the U.S. Hispanic market
    •Media sales knowledge and understanding
    •Must be a self-starter, highly organized with the ability to multi-task
    •Ability to work effectively under pressure
    •Flexibility and composure to work on tight deadlines and multiple projects
    •Strong follow-up skills

    •Master’s degree (Preferably in business, marketing, advertising, communications or finance)
    •Local Broadcast Television experience

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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