Manager, Global New Release Marketing

Posted: 6/19/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Role Summary:
The Manager, Global Brand Marketing, partners closely with the VP of Global Brand Marketing to develop product and marketing strategies for home entertainment on a portfolio of titles from Focus Features and partner studios.

In addition to working on global strategy, the Manager is responsible for the execution of product and marketing campaigns in the United States and Canada, collaborating with cross-functional teams to achieve performance objectives.

Key Responsibilities Include:

Product and Campaign Marketing
  • Support the VP in the development of the Global Marketing Guidelines and distribute to all territories. Guidelines include: theatrical overview, home entertainment product details, positioning, consumer communication, target audience, and partner studio revenue/spend targets where applicable.
  • Review theatrical performance (DBO, IBO, Exit Polls, Reviews, and Social Conversation) to refine and finalize the positioning and release strategy. Disseminate the North America strategic direction to the cross-functional Marketing teams (creative, publicity, digital marketing, customer marketing, promotions, digital distribution marketing).
  • Create strategic media briefs and CWOs to guide the development of global marketing assets for global physical and digital platforms. Include legal, talent and filmmaker approval guidelines to all stakeholders.
  • Assess North American physical and digital release dates and windowing strategies. Analyze risks and opportunities including competitive landscape, theatrical and home entertainment comps, historical performance, seasonality, and regression. Coordinate with the territories and HQ to address any exceptions.
    • Develop the North American P&L, informed by financial guidance, and communicate approved budgets to cross-functional Marketing Teams. Ensure spends stay within budget.
    • Collaborate with the Digital Marketing and Digital Distribution teams to manage North America digital marketing campaigns.
    • Serve as the central point-of-contact with the territories to ensure that UPHE and partner business needs are met. Work with the territories to collect and analyze key post-release insights (what worked/didn’t work) to guide future release strategies and recommend process improvements.
    • Prepare filmmaker presentation materials on select titles. Work with cross-functional teams and international territories to gather information and produce an integrated deck / document.
    • Support the VP of Global Brand Marketing in facilitating partner communications and relationships as needed, such as through the development of presentation materials, financial and performance analyses, business reviews, and more.
    • Continuously support and share best practices globally.
  • Retail Strategy and Customer Marketing
  • Maintain expertise and industry knowledge of the physical and digital retail landscape.
  • Align with North America Customer Marketing and Digital Distribution on retailer and digital partner requests for content, exclusive products, offers, and custom merchandising.
  • Develop one-sheets to sell titles into retail.

  • Additional Duties as Assigned

    Basic Qualifications:

  • Bachelor’s Degree required – MBA desired.
  • Minimum 3-5 years of consumer marketing experience with a demonstrated ability to proactively lead initiatives to make a positive difference at a consumer-centric organization.

    Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    Desired Characteristics:

  • Strategic thinking and analytical skills
  • Strong project planning and organizational skills; able to manage a high level of complexity
  • Exceptional attention to detail
  • Strong problem-solving skills and great initiative
  • Thrives in a fast-paced, demanding work environment; tolerant of rapidly changing information that requires significant flexibility
  • Excellent communication and presentation skills
  • Creative thinking and ability to collaborate in a creative environment
  • Embraces the NBCU values of ownership, pioneering spirit, teamwork, creativity and integrity

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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