Associate Manager, Events Development & Marketing

Posted: 6/20/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Associate Manager of Events Development & Marketing engages in championing cross-functional development and execution of Marketing & Sales plans for consumer-facing events such as Halloween Horror Nights, Lunar New Year, Celebrations, Fan Events, etc. at Universal Studios Hollywood.


  • Assist in development of new and existing events that drive attendance and/or revenue including:
  • Evaluating Opportunities (Seasonal Events, Fan Events, Anniversaries, Celebrations)
  • Holistic conceptualizing of Guest Experiences (e.g., Entertainment, Food & Beverage and Retail)
  • Assessing viability of events (e.g., brand fit, scope, scalability, repeatability, ticket pricing, expected attendance and financial return)
  • Collaborating with internal cross-functional teams and IP partners for feasibility
  • Identifying key target audiences (e.g., demographic, psychographic, geographic)
  • Analyze both primary research (Guest Satisfaction and Point of Origin surveys, consumer concept testing, competitive benchmarking) and secondary research (market trend articles and publications) as part of evaluation process
  • Conduct comprehensive post mortem analyses to assist in the development of future events

  • Lead marketing and sales tactics planning and execution to support communication phases
  • Develop strategic marketing roadmap to outline program goals, targeted consumer(s), communication strategy and key guest value proposition to initiate development of comprehensive Marketing & Sales Plan for each event
  • Collaborate with and influence cross-functional teams to develop new and innovative marketing ideas, identify key communication and sales channels, and develop effective marketing assets
  • Develop and manage project timelines, key milestones and dependencies to insure timely launch of programs
  • Compile and communicate program overviews and fact sheets to all impacted teams in the organization
  • Build detailed spreadsheets, calendars and presentations to help secure internal and external partner approvals for event content, marketing plans and creative assets
  • Partner with marketing creative team and channel owners to plan content that aligns with campaign strategies and drives engagement
  • Assist in the management of budgets and procurement of materials

  • Assist in development of new initiatives that drive revenue or enhance guest experience (e.g., Halloween Horror Nights Mobile App, Dining Pass Program)
  • Track market trends and competitive activities to evaluate applicability to both Guest needs and business relevance
  • Assess existing capabilities and resource needs to develop project proposals with development and execution plans, along with projected financial impact
  • Attend Universal Studios Hollywood press events
  • Other duties as assigned

  • • Bachelor’s degree from a four-year college or university is required; majors in Marketing, Business Administration, Communications, Economics or other related field preferred
    • Minimum 3-5 years of progressive, relevant consumer-facing marketing
    • Minimum 3-5 years of relevant leadership experience including supervisory and budget responsibilities
    • Excellent interpersonal and communication skills and the ability to interact with partner and foster cross-functional teamwork among Marketing & Sales, entertainment and operations
    • Be a subject matter expert and having detailed understanding of Marketing & Sales program

    • MBA or equivalent degree a plus, but not required
    • 3+ years in the consumer goods, entertainment, travel or theme park industry preferred
    • Ability to think beyond what has been done previously and assist and bring new ideation into the process and execution
    • Lead business plan development and present clear recommendations to management for approval and implementation
    • Motivate and work collaboratively with cross-functional peers
    • Ability to influence others at all organizational levels (from junior to executive levels)
    • Ability to think strategically and conceptually
    • Demonstrated ability to manage a large volume of complex work effectively and efficiently while being detailed orientated
    • Strong track record meeting targets and objectives
    • Strong planning and organizational skills
    • High energy and passion, with strong work ethic
    • Solid understanding of consumer and brand research
    • Digital and technical savvy, including experience working on social media initiatives

    Experience Universal Studios Hollywood ™ - where every day is an opportunity to take action, a chance to have fun. We bring to life the ultimate Hollywood entertainment experience with the world’s largest movie studio and heart-pounding rides, shows and attractions. Here, your individuality helps movie-making magic meet real life thrills to inspire memories that last a lifetime. Therefore, we strive to attract the best talent across a range of positions from hourly guest service to professionals. You are encouraged to bring the passion, energy and creativity that will make a difference to the thousands of families and friends who explore our universe every day. Get ready for an epic adventure at a place where you can be Universally You - Universal Studios Hollywood ™, the Entertainment Capital of L.A℠.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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