Digital Ad Operations Campaign Manager

Location
Atlanta, Georgia
Salary
competitive
Posted
Jun 26, 2019
Metro Area
Atlanta
Duration
Full Time

 


Role Summary

 

 

 


Cox Media is seeking a Digital Ad
Campaign Manager within the Digital Ad Operations group of its Campaign
Fulfillment Center.  Reporting to the Digital Operations People Leader, this
position is responsible for fulfilling, analyzing, and strategically optimizing
orders for digital media advertising product(s) and non-spot revenue
streams.  The position serves as the
facilitator of all digital media fulfillment activities for Media Consultants
and sales services.  They lead support,
troubleshooting activities, and engage appropriate technical personnel to
ensure successful fulfillment of campaigns. This role must build excellent
working relationships across all functional areas. Candidates must possess
strong digital ad operations technical knowledge, attention to detail,
excellent prioritization skills, and have the ability to work in a deadline
driven production environment to complete all daily tasks to meet business
needs. 

 

 

 


 

 

 

 


Primary
Responsibilities and Essential Functions

 

 

 


Responsible for trafficking
digital campaigns and associated creative content

 

 

Troubleshoot creative and ad
serving issues in partnership with Sales Services and internal and vendor
technology teams as needed

 

Monitor delivery and performance to ensure goals are
being met and work with Yield Management on recommended adjustments

 

Provide campaign optimization through various tools to
maximize revenue opportunities

 

Proactively provide inventory insights to product team
and market partners to    identify
revenue opportunities.

 

Work collaboratively with Yield Manager and field
representatives to run reports, provide analysis and recommend campaign
modifications, leveraging understanding of advertiser and product performance.

 

Compare 1st party delivery numbers to
3rd party numbers to proactively identify discrepancies and
troubleshoot those discrepancies with publishers and agencies.

 

Perform fulfillment activities in digital media
platforms, such as (DFP) ad serving system, Operative, and other proprietary ad
delivery systems. 

 

Performs basic graphic editing activities to correct
problems with creative such as file size, format or aspect ratio.

 

Adhere to SLAs to ensure that clients ads are
fulfilled as contracted; such as: impression delivery assurance, ad copy,
listings, etc.

 

Create sales orders for billing of digital products,
review invoicing and ensure the accuracy of overall order completion.

 

Monitor and provide reports as necessary to alert
sales or sales support of issues relating to system performance and impacts on
order fulfillment. 

 

Performs digital media fulfillment QA activities to
identify fulfillment issues and gaps in process. 

 

Performs first line troubleshooting activities for
products and escalates technical issue resolution with Technical support,
internal and external customers.

 

Works with external ad vendors to review and test
images for varying rich media creative types and executions.

 

Act as a support liaison between market media
consultants, product champions and other support staff to optimize campaign fulfillment.

 

Performs system setup, testing of new functionality
and features. Accurate tracking and reporting of results to key
stakeholders. 

 

May be required to provide DFP and other digital ad
system SME support for new business initiatives. 

 

Communicate and collaborate with vendors, managers and
cross functional groups to resolve issues and implement new initiatives.  

 

Receives incoming calls in a professional, courteous
manner. 

 

Records all client/vendor contact for use by other
staff.

 

Creation of custom reports for revenue tracking
purposes. 

 

File and maintain paper and electronic documents as
necessary.

 

Participate in training as required.

 

Can work a 10am-7pm shift.

 

Other duties as necessary.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Qualifications:

Skills and Qualifications

 

 

 


Minimum

 

 

 


2+ years online/digital ad trafficking experience is a
must.  

 

 

3+ years of related experience in Sales Planning or Ad
Operations in the advertising and/or media industry.

 

Demonstrable analytical, strategic and creative
problem-solving skills. 

 

Solid understanding of advertising campaign metrics.

 

Basic knowledge of Flash, HTML and JavaScript.

 

Digital ad industry tools experience required. 

 

Excellent communication and project management skills
working cross-functionally to get things done efficiently and correctly.

 

Demonstrate ability to collaborate in team
environment, set goals and meet deadlines

 

Attention to detail is a must as well as curiosity to
investigate and troubleshoot issues.

 

Excellent customer service skills.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


Preferred

 

 

 


BA or BS degree

 

 

Proven ability to navigate a complex media landscape
and effectively deliver on operational objectives.

 

Prior experience in digital ad product creation,
strategy or development. This may include product development, yield
management, P&L, etc.

 

Prior experience specifically with Doubleclick,
FreeWheel, ad exchanges, DSPs or similar advertising systems and technologies.

 

 

 

 

 

 

 

 


 

 

 

 

 

 

 

 

 

 

 

 

About Cox Communications

Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

 

 

 

 

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

 

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

 

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