Account Executive

Louisville, Kentucky
Jun 28, 2019
Metro Area
Full Time

The Account Executive is responsible for selling advertising to local businesses and ad agencies; negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and web. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further.  We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to WIN!  If you want to work for the best, we want to hear from you today! 


Job Responsibilities:                                           

  • Generate revenue across all available platforms
  • Prospect, contact and present to new businesses to generate new advertising revenue

  • Manage inventory and protect station rate structure.

  • Develop new revenue through local business development

  • Form strategic business and market partnerships

  • Manage an active account and client list

  • Regularly meet with local and digital sales managers to ensure progression and success with stated goals.

  • Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies.

  • Create and deliver sales presentations to multiple points of contact with client/agency personnel.

Experience Requirements:

  • Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business. 

  • Experience in TV/Radio sales

  • Solid negotiation skills

  • Experience in a consultative customer focused business atmosphere

  • Military training and experience will be considered in lieu of TV/Radio sales experience

Qualifications Requirements:                                       

  • Ability to multi-task within a fast-paced environment

  • Accountability within a goal-structured organization

  • Needs a positive, results-oriented attitude and must be a team player
  • Proven track record of successfully selling to business owners and CEO’s (military experience will be considered)
  • Must be able to use qualitative research effectively to further sales effort

  • Strong formal and interpersonal communication skills.
  • Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus.           


  •  Bachelor’s Degree Preferred 

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