Marketing and Publicity Assistant
- Full Time
Norton Professional Books, a division of W. W. Norton focusing on mental health and K-12 education titles, is seeking a Marketing and Publicity Assistant. This job reports to the Marketing Director and also works closely with a Marketing Manager, acquisitions editors, authors, and affiliated organizations and vendors. The assistant will spearhead and follow through on marketing and publicity plans for a variety of books in both fields, including market research and outreach, media outreach, promotional campaign management, sales analysis, and social media marketing. A background and/or interest in clinical psychology and education is preferred.
Essential Job Responsibilities:
- Develop and execute marketing plans in coordination and with input from sales and editorial.
- Writing press materials, organizing press and author mailings, maintaining the publicity database, and sending monthly publicity updates.
- Developing relationships with media contacts, coordinating galley production and mailings
- Designing and coordinating print (flyers, postcards, etc.) and online promotional campaigns, including the concept, copy, and design of print and digital advertisements. The coordinator will also work with freelance designers on designated projects.
- Creating companion promotional pages on the Norton website for print and digital campaigns.
- Strengthening our presence on social media platforms like Facebook, Twitter, and YouTube through paid and organic posts; analyzing and reporting on campaign results.
- Market research and competitor analysis.
- Salesforce administration, sales reporting and analysis (uptick reports, direct sales reports).
- Budget maintenance and occasional forecasting.
- Maintaining our email marketing database, designing email campaigns, and utilizing Google Analytics to track campaign results.
- Maintenance of NPB webpages on the Norton website (updating title information, related links, content modules, etc.).
- Edelweiss+ administration (updating review quotes, synchronizing data between Norton site and EW+, catalog and collection creation)
- Corresponding with university professors and fulfilling exam copy requests for potential course adoptions.
- Wordpress blog development and administration
- Developing and posting video content for promotions (filming and editing author interviews, events, etc.).
- Maintenance and documentation of departmental status reports, calendars, and campaign plans.
- Upkeep of author event calendar and outreach to event organizers.
- Interviewing, hiring, and managing seasonal interns.
- Occasionally representing the division at conferences and author events (some travel may be required).
- Proficiency in Microsoft Word, Excel, Adobe InDesign, Photoshop, Illustrator, and LightWorks (or comparable video editing software).
- Knowledge of social media platforms, such as Facebook, Twitter, and YouTube.
- Familiarity with FileMaker and HTML coding is desirable but not mandatory.
- Candidate should have an interest in and commitment to professional and academic book publishing.
- Excellent organizational, verbal and written communications skills.
- Knowledge of the fundamentals of copyediting and standard proofreading marks helpful.
- Must be able to anticipate needs and deliver timely, relevant solutions and actions.
- Must be able to develop rapport and relationships with all levels of employees.
- Must be seen as knowledgeable and capable of handling sensitive, critical information.
- Must be proactive, flexible and adaptive in a rapidly changing environment and adjust with a “can-do” attitude.
- Must be self-directed and independent.
- Must have good time management skills, be organized, and be capable of multi-tasking across departments, activities, and projects.
- Must be detail-oriented, making sure that all aspects of their daily activities are handled with accuracy and minimal mistakes.
- Must have a demonstrated interest in the challenges and opportunities of electronic media as it applies to education and/or learning.
- Bachelor’s degree required.
- Employment eligibility to work with W. W. Norton & Company in the US is required.
- Must be able to work full business hours out of our New York City office.
W.W. Norton & Company is the oldest and largest publishing house owned wholly by its employees. W.W. Norton & Company strives to carry out the imperative of its founder to “publish books not for a single season, but for the years.” In college publishing, that imperative applies not only to books, but also to an ever-growing list of essential print and digital supplements that support teaching and learning.
W.W. Norton & Company is an equal employment opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, or any other protected factor.