Social Media Marketing Manager
- Full Time
Manager, you will lead the creation, execution, and measurement of our B2B
channel social, community, and creator strategy. You will create plans that
result in measurable growth and increased engagement with our brand across existing
channels, in addition to identifying new opportunities to engage with emerging
or untapped channels. You will be
responsible for planning, executing, and measuring initiatives coordinated
across brand, products and our auction locations. This will include managing social channel
standalone media as well as media that is part of larger integrated marketing campaigns.
Support may be at the corporate level
for Brand, Product and Industry Events or at the auction level. At the
corporate level, you will be developing and executing the social media channel
strategy, and at the auction level you will be coordinating with the
stakeholders and providing them with best practices, content and images.
Successful candidates will
have a passion for social media, and channel marketing, and a proven track
record of working across teams to influence with and without authority managing
a variety of projects with competing priorities and activating in a cohesive
way through our social channels.
- Develop and oversee the social channel strategy and implementation
across all of Manheim
- Oversee social media accounts’ brand presence and design
- Execute a social media plan that communicates the brand and drives
results for our strategic initiatives growing our follower base, increasing
engagement and driving brand awareness and equity
- Work collaboratively across
marketing, product, content, sales and client experience business owners to
develop powerful and memorable stories and interactive experiences that
bring our vision to life in our social channels, blogs and other digital
- Support product launches,
strategic initiatives and industry events
- Source and create original images,
videos and other assets to produce engaging content and campaigns
- Curate, write, and edit content to optimize for social channels,
including blogs and social influencer marketing
- Collaborate with internal and external agencies to provide
direction and assist with content creation and website updates
- Develop and implement a social
channel playbook to implement a consistent voice and tone, and to inform how
we attract, engage, and retain social followers to drive ongoing traffic,
and support strategic initiatives
- Build and implement a social, community,
and creator calendar, for visibility and collaboration across the
- Assist auction locations with their social
media channels by sharing best practices, troubleshooting, and encouraging
- Manage social media paid ad
- Own, manage, and track the social
budget, including the annual budget proposal and strategies for driving
positive ROI growth
- Test messages and experiences to
optimize for traffic and channel growth
- Manage individual campaigns to
- Oversee and manage community
engagement and comments across our digital content and social media
- Communicate with followers, answer
questions, interact and execute direct engagement
- Suggest and implement new
opportunities to develop brand awareness, promotions and best practices
- Develop, track, measure, and
report KPIs that measure social growth, traffic, leads, brand perception,
- Partner with our Marketing
Analytics team to establish key metrics and dashboards to track
- Report on monthly and quarterly
social media performance and drive key optimizations based on analytical
social listening tools to track engagement and growth
in social media, digital and/or content marketing.
through social channels
thrive with change and resolve ambiguity with creative problem solving.
writing skills across a variety of mediums. Samples required.
online content consumption & engagement
edit and produce effective creative content (text, image, video and blogs)
management platforms, advertising, and analytics tools like Sprinklr,
Google Analytics, Facebook Advertising, etc.
HTML knowledge a plus
experience with social media platforms (Facebook, Twitter, Instagram,
YouTube, Linkedin etc.) and how each can be deployed in different
streams and programs effectively with competing priorities.
and project management skills.
Communication or related field, MBA a plus.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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