Manager, Program Marketing

New York City, New York (US)
Manager, Program Marketing
Jul 09, 2019
Advertising, Branding
Metro Area
New York
Full Time


Manage the development and execution of consumer advertising and promotion plans to drive brand image, awareness and tune-in for HBO Original Programming, including Series, Films, Documentaries, Comedies and Events. 


  • Supervise multiple external agencies in the development of creative advertising, media planning and high-impact promotions (experiential activations, event sponsorships, etc).
  • Write marketing strategy/creative briefs to establish program positioning, communication strategy/direction and audience development. Develop marketing partnerships with media partners, retailers, organizations, and like-minded brands to drive viewership and broaden the reach of brand/program messaging.
  • Serve as a liaison between all internal departments to ensure cohesive strategies and integrated campaigns.
  • Manage the production process for all off-channel marketing materials (i.e. project timelines, technical specs, etc.).
  • Effectively supervise a Coordinator, providing direction, managing workflow and overseeing skill development.
  • Manage and maintain a multi-million dollar annual media and production budget, ensuring effective and economical allocation of resources.


  • Minimum of 3 years of relevant and targeted experience, running high profile marketing campaigns, with proven ability to influence key stake holders. Brand marketing experience at an entertainment company or advertising/promotion agency is preferred.  
  • Outstanding creative judgment and familiarity developing advertising creative in all forms of media.
  • An ability to think both creatively and strategically.
  • Excellent organizational and written/oral communication skills.
  • The ability to effectively manage multiple campaigns simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture.
  • Strong working relationships within the advertising and media industry.
  • A passion for entertainment and popular culture.

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