Web Marketing Manager

Employer
Yeshiva University
Location
New York City, New York (US)
Salary
Depends on Qualifications
Posted
Jul 10, 2019
Metro Area
New York
Duration
Full Time

Web Marketing Manager

 

Job No: 493468

 

Work Type: Staff Full-time

 

Department: Communications and Public Affairs

 

Location: Wilf Campus, 500 West 185th Street, NY, NY

 

Categories: Communications/Marketing/Media

 

Position Summary:

 

The Web Marketing Manager reports to the Director of Marketing in the Office of Marketing and Communications and oversees all post-lead acquisition channels. This person is responsible to optimize channels to ensure conversions. This individual will coordinate with external vendors to facilitate web development, search engine optimization, email marketing and automation as well as oversee the social media channels for the University's graduate schools. This role will work closely with the digital advertising manager and all lead generation efforts to ensure a complementary and synergistic end user experience.

 

Position Responsibilities:

 

• Act as an advisor to Director of Marketing and on strategic web initiatives for the graduate schools

• Oversee email marketing, landing page creation, web development, optimization, SEO

• Oversee organic social posting

• Provide ongoing optimization and reporting across all channels

Works with creative agencies and other third party vendors to implement marketing initiatives

 

Experience & Educational Background:

 

• Must possess a bachelor's degree or equivalent experience

• 7+ years’ experience in digital strategy, web management, marketing, or a related field

• Demonstrated a strategic understanding of web trends, UX, SEO, and front-end coding

 

Skills & Competencies:

 

• Able to handle complex projects which range over several months

• Familiar with social media marketing

• Expertise in landing page creation

• Budgeting and project management

• Strong background in email marketing

• Familiarity with a CRM, preferably Hubspot certified

• HTML/CSS

• An understanding of mobile-first web design

• Strong communication and Presentation Skills

• Familiarity with higher education and Jewish community a plus.

 

 

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