Digital Marketing Director
- Full Time
City & State NY seeks a Digital Marketing Director to lead all of its digital marketing and advertising sales initiatives, including event ticket sales, e-mail, banner, video and native advertising. The ideal candidate will also play a role in ad-ops and programmatic strategy, working with third-party SSPs and DSPs to fill internal inventory and leverage the marketplace for audience extension opportunities.
Responsibilities & Requirements:
- Develop and execute detailed event marketing plans to maximize ticket sales; develop plans and programs to identify and target demographics for events across owned (social, websites, email), paid (display and adwords advertising, boosted social) and earned (PR, partnerships, trades) media platforms.
- Lead e-mail marketing and subscriber growth efforts including creation and deployment of email CRM strategy, re-targeting, multi-channel web and paid social campaigns.
- Contribute to B2B and B2C campaign brainstorming, RFP ideation, communication, and execution and working in conjunction with key internal/external stakeholders, including design, sales, events and editorial staff, venues, speakers and panelists.
- Strong analytical skills with an acumen to inform active and future marketing strategies.
- Strong communication skills with the ability to create and maintain relationships with clients and third-party partners.
- Experience in digital programmatic and monetization techniques (SSPs, Trade Desks, Exchanges, DSPs, DMPs, PMPs), including ad trafficking, fulfillment, and audience extension is preferred.
Qualified candidates should send resume, cover letter and salary requirements when responding to this job post.
City & State NY is the premier media organization dedicated to covering New York’s local and state politics and policy. Our in-depth, non-partisan coverage serves state leaders every day as a trusted guide to the issues impacting New York through round-the-clock coverage, award-winning commentary and analysis, four daily e-briefs, 45 annual events, interviews and more.
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