Media Insights Analyst

Location
New York, New York
Salary
competitive
Posted
Jul 11, 2019
Specialty
Content Marketing
Metro Area
New York
Duration
Full Time

Gamut, a subsidiary of Cox
Media Group, is a solutions-based digital advertising organization focused on
connecting brands to their most relevant consumers and communities, across all
platforms. Gamut and its OTT product – Gamut TOTAL – empower advertisers
through guaranteed premium inventory, advanced fraud-free options and maximized
campaign performance. Founded on a century of success laid down by our parent company
Cox Enterprises, Gamut delivers effective advertising campaigns that combine
over 20 years of experience in the digital space with data, insights and
quality inventory. For more information on Gamut, please visit: http://gamut.media/.

 

 


 

The Media Insights Analyst will
perform data runs and analysis through the use of multiple research sources to
support the media ad sales team and consult clients on their media plans. The
right candidate will possess the curiosity to gain a deep understanding of
consumer behavior, media trends, and audience measurement with an eagerness to
tell a persuasive story with their findings. In this role, the Media Insights
Analyst will report to the Senior Insights Manager and collaborate with the Sales,
Marketing, Analytics, and Strategy Departments.

 

 

 


 

Ad-Hoc Research Analysis

 

 

 

  • Access, report, analyze
    and interpret raw data culled from various syndicated research providers

     

  • Transform data points
    and audience measurement into creative and compelling insights

     

  • Strategically leverage
    qualitative data and insights to support internal Account Executives to drive
    sales revenue growth

     

  • Align client needs and
    challenges with research analysis to uncover marketing solutions

     

  • Attend and participate
    in internal/external meetings as needed; understand business objectives and
    serve as a vocal subject matter expert when communicating to others

     

  • Review advertising
    trends alongside consumer insights to identify prospective media opportunities
    for brands and clients

     

  • Clearly display
    research and insights through written and designed deliverables that
    effectively communicate the message

     

  • Independently manage
    project deadlines to ensure the timely delivery of ad-hoc sales requests

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


 

 Prepare Data-Driven
Marketing Material

 

 

 

 

 

  • Contribute ideas and
    assist in cultivating concepts during team brainstorm gatherings, working on
    special projects and partnering with peers and other data departments within
    Gamut and CMG

     

  • Collaborate with
    marketing team to develop data-driven sales collateral that clearly articulates
    research and insights

     

  • Attend and participate
    in industry-related conferences, workshops and events

     

  • Keep abreast of industry
    trends to monitor the ever-changing media landscape, specifically video
    consumption; remain informed on current and relevant business topics

     

 

 

 

 

 

 

 

 


Qualifications:

 

 

 

 

 

 

 

 

 

  • BA/BS degree in Marketing,
    Communications, Business Administration or related field preferred

     

  • Experience with syndicated research
    providers preferred, including Simmons, MRI, Hitwise, and comScore preferred or
    something equivalent

     

  • 1+ year experience in a
    research or insights role at a media agency, broadcast/digital company, or
    media rep firm

     

  • Proficient in Microsoft
    Office, specifically PowerPoint and Excel

     

  • Knowledge of digital
    and TV audience measurement

     

  • Possess excellent
    verbal and written communication skills

     

  • Ability to juggle
    multiple projects and prioritize accordingly in a deadline driven environment

     

  • Motivated self-starter
    who has a strong desire and curiosity to learn about media, marketing, brands
    and advertising

     

  • Resourceful
    problem-solver with a willingness and determination to offer up solutions

     

  • Ambition to deliver
    exceptional and impactful insights that drive positive results

     

  • Extremely attentive to
    detail; organized and diligent with strong time management skills

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Cox Media Group

 

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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