Public Relations Account Executive

Location
New York City
Salary
Competitive salary, bonus structure, vacation, 401K & employer-paid health insurance.
Posted
Jul 15, 2019
Ref
Account Executive
Metro Area
New York
Duration
Full Time

Account Executive Position

The TASC Group was built on a foundation of progressive values and a passion for public service, which is reflected in the work that we do for our client partners every single day. We exist to make a meaningful, demonstrable difference for advocacy organizations, nonprofits and socially-driven businesses that are committed to building stronger communities and making the world a better place.

At The TASC Group, our team has won dozens of public relations and communications industry awards. We’ve been privileged to win twelve Big Apple Awards from the Public Relations Society of America’s New York Chapter in the past five years. In 2018 alone, TASC won five Big Apples, four PRNews’ Nonprofit Awards (presented at the National Press Club in DC), a Ragan’s PR Daily Corporate Social Responsibility Award and a Shorty Social Good Award.  

We partner with some of the country’s most inspiring clients who work on such issues as the #MeToo movement, Transcendental Meditation for at-risk populations, veterans’ advocacy, labor and union rights, ocean exploration and research, theater arts education, sports medicine, recycling, economic development, gender diversity in the life sciences, etc. 

Overview of the Position:

The Account Executive (AE) plays a lead role on client accounts, managing day-to-day client activities, projects and teams at a tactical level and playing a critical role on development of client strategy with support from senior team members. The AE has a strong understanding of media relations and strong success rate of placing stories. They possess strong written and verbal communication and time management skills. They also have the ability to manage multiple projects at a tactical level. As they grow into a management role on accounts, AEs will inspire and cultivate junior team members and peers. A successful AE will ensure client satisfaction and maintain efficiency and productivity on client accounts. They will work with minimal guidance on tactical activities and will be supervised and supported by senior team members and senior management on client strategy.
 

Core Responsibilities/Duties:

Management

  • Manage 2-3 accounts or act as key member of large accounts 
  • Effectively manage account team members, including proper delegation of work
  • Provide guidance to and be a mentor for junior staff and interns
  • Manage multiple projects by anticipating challenges and ensuring adherence to deadlines

Media Relations

  • Manage media relations including creating and executing outreach plans, message development, management of events, media training of spokespersons and growth of contact network
  • Demonstrate creative thinking when developing pitches for clients and keen understanding of the media landscape
  • Secure consistent and quality placements on a regular basis in top-tier print publications, in online news sources and on broadcast media 
  • Establish strong relationships with media relevant to your client to generate awareness of client’s products, services, thought leadership or activities
  • Develop effective press materials such as pitches, press releases, op-ed articles, or case studies media kits
     

Strategy

  • Create and support on development of public relations and communications plans that meet client objectives 

Client Relations

  • Serve as a day-to-day client liaison and establish successful, productive relationships with client contacts
  • Provide client service support including attending meetings, meeting deadlines and troubleshooting issues  
  • Develop weekly agendas, call recaps and media reports for client accounts
     

Social Media

  • Support on creation and implementation of social media campaigns for clients

General Expectations:

  • Communicate effectively (written and verbal)
  • Work as a self-starter
  • Offer ideas and take initiative
  • Pay meticulous attention to detail
  • Be organized and efficient
  • Prioritize tasks and manage time in a consistent manner
  • Maintain a positive attitude and have a sense of humor
  • Demonstrate respect for co-workers
  • Work well on a small team
  • Display passion for social justice and advocacy causes

Basic Candidate Qualifications:

  • Bachelor’s degree from an accredited university
  • 3 - 5 years’ experience in public relations, communications and/or a related field (nonprofits, advocacy/mission-driven organizations, political campaigning, PR agencies, etc.)
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Excellent verbal and written communications skills
  • Experience with Cision and additional PR management tools
  • Tactical understanding of social media and social networking tools (Twitter, Instagram, Facebook, LinkedIn, Snapchat, etc.)

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