Digital Ad Products Manager
- Full Time
Hearst Television, Inc. is looking for a Digital Ad Product Manager, responsible for the day-to-day support of various digital advertising solutions available to a sales organization of 300+, across 31 local television stations. The position’s primary function is to support HTV stations with fulfillment of existing digital products, as well as contribute to the development of new products and strategies for revenue generation. This position will work closely with other departments and divisions within the Hearst Corporation to develop and fulfill these ad products, in addition to working with numerous third-party vendors both current and prospective. The Digital Ad Product Manager will work to ensure a smooth order process for digital products, as relates to Order Management Systems, ad servers, billing, and so on. The position is highly visible to the sales organization, and involves frequent hands-on troubleshooting as well as strategic long-term product development. This position reports to the Director of Digital Ad Products and is located at Hearst Television’s WCVB-TV in Boston.
Hearst Television, Inc. seeks dynamic candidates who possess a strong digital background, preferably with expertise from other digital publishers, digital agencies, and/or related ad platforms. Strong communication skills are a must, with proficiency around written and oral presentation, and an ability to navigate the complex intersections of digital ad tech. Our ideal candidate will be a creative problem solver, and take pride in being extremely well-organized and prepared. A strong work ethic and collaborative style are essential for this position. Infrequent business travel required.
Key Skills & Competencies
- Relevant digital product/sales/account management experience (1 year minimum, 3 years preferred)
- Thorough understanding of digital advertising standards, practices, and technologies (planning, targeting, ad serving, reporting, et al)
- Strong presentation, communication, and analytical skills
- Must be able to multitask, prioritize and delegate
- Proficiency in MS Word, Outlook and PowerPoint (or similar) preferred
- College degree preferred
Hearst Television Inc. is a leading local media company comprising 31 television stations and two radio stations. The Company's television stations reach approximately 19% of U.S. TV households, making it one of America's largest television station groups. In additional to its primary television channels, Hearst Television programs more than 27 websites as well as 30+ multicast channels providing news, weather and entertainment programming. Hearst Television stations are the recipients of many of television's other highest awards for excellence in journalism, programming and community service, including the Walter Cronkite Awards, Peabody, the duPont-Columbia University Journalism Award, the Sigma Delta Chi Award, the Gabriel, the Ad Council Silver Bell, the National Headliner Award, the Edward R. Murrow Award and the Emmy. Hearst Television is a wholly owned subsidiary of Hearst Corporation.