Director, Audience Development

YR Media
94612, Oakland
Up to $85,000.00 a year + Health, Dental Benefits, FSA, paid holidays, RSA.
Jul 16, 2019
Metro Area
San Francisco
Full Time

YR Media (formerly Youth Radio) is seeking a Director, Audience Development.This position is the central pillar to YR’s new media strategy and will be the first role of this type at our organization.

Who we are:

YR Media is a national network of young journalists and artists who create multimedia content for this generation. Based in Oakland, we link up with our peers around the country to amplify award-winning stories that matter. For more than 25 years, our non-profit production company has invested in future generations to build critical skills in journalism, arts and media. You can find us at

What you will do:

The Audience Development Director is responsible for leading the audience acquisition and growth strategy for the YR Media brand across owned properties, including: establishing a set of aggressive KPIs and reporting rubrics, working in tandem with the managing editors to set organization-wide content strategy, leading and managing paid and organic content marketing strategies, identifying and leading potential sponsorship and revenue generating opportunities, and managing a team of audience development staff and rotating interns.

You will:

  • Lead audience acquisition and growth strategy for the YR Media brand, including developing and implementing a strategy for distributing YR Media content across owned and partner platforms.
  • Establish a set of aggressive KPIs around audience development for the YR Media brand, and a rubric for reporting and tracking these metrics organization-wide.
  • Set a strategy for, builds out, and oversees an audience development team, inclusive of a social media strategist, partnerships and platform managers.
  • Oversee strategy and operations of the social media team, including collaborating with the social media strategist to mentor and train a team of part-time, paid young people (ages 16-24) who will produce the majority of social content and creative, including motion graphics, video, copy and illustrations across YR Media-owned platforms.
  • Oversee strategy and operations of YR Media newsletters and similar content distribution tools, in collaboration with the membership, editorial and arts teams.
  • Lead and manages paid content marketing and advertising opportunities, including managing digital and PR agencies.
  • Identify strategic partnerships with brands and platforms that focus on the YR Media target audience (ages 18-28), and on driving audiences to consume YR Media content.
  • Build relationships with young bloggers, artists, influencers, athletes, creators, etc. to establish custom distribution networks for YR Media content.
  • Work in collaboration with development team to identify potential sponsorships and revenue generating partnerships, and collaborate to develop a strong audience to membership funnel.
  • Provide strategic thought leadership; strong communication skills required.

In addition to these responsibilities, performs other activities as assigned and required.

You should have:

  • Minimum 7-10 years of relevant professional experience.
  • Bachelor’s degree (or equivalent) in a related field. Excellent written editing skills, including copy editing/writing and fact-checking
  • Extensive digital marketing and social media experience, and a proven track record using data and analytics to set strategy and actionable growth plans in a content setting.
  • Experience in a media organization, a content-driven editorial setting, and with marketing content to the target age demographic (18-28 year-olds) preferred.

It would be nice if you had:

  • Extensive digital marketing and social media experience, and a proven track record using data and analytics to set strategy and actionable growth plans in a content setting.

Work Environment

Approximately 90% of time spent on the job involves use of a video display terminal; therefore, must be able to sit for extended periods and to utilize standard ergonomics practices. Primarily works in an office environment, requiring the following activity: lifting and carrying materials weighing up to 20 pounds, kneeling, bending. Must be able to use standard office equipment.

YR Media Benefits

Medical, Dental, Vision, Life Insurance, AD&D and 11 paid holidays