Manager, Digital Media Analytics

Posted: 7/17/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Role Summary
The Manager, Digital Media Analytics provides data-driven, digital media insights to internal stakeholders and agency partners through on-going analysis and reports.

This position will partner with the Digital Media team to provide day-to-day campaign reporting operations, including analyzing online data streams, approving in-campaign optimizations, defining reporting requirements, and developing reports and dashboards.

This position requires not only quantitative data analysis skills and a true passion for data, but also strong communication skills and a forward-thinking, entrepreneurial mindset. Job Duties
  • Extract and analyze data from marketing and business data sources, including Google Analytics, Doubleclick, AdWords, Facebook, Salesforce Marketing Cloud and other ad/social platforms.
  • Develop and refine key reports, dashboards, models and presentation decks to measure campaign performance and set benchmarks.
  • Provide insights to optimize in-flight campaign performance and identify learnings and trends for future campaigns.
  • Stay current on digital media measurement tools, best practices and research with an emphasis on measurement issues such as attribution, data collection, and targeting.
  • Work with internal Digital Media, Brand Marketing and Consumer Insights teams and external media Agencies along the campaign reporting process.
  • Support sales teams on account specific testing strategies and measurement.
  • Oversee implementation of pixels and other tracking, remarketing and conversion tech (including affiliate programs).
  • Coordinate with Theatrical’s Global Data Strategy team and expand and extend on title-level insights.

  • Basic Qualifications:

  • Bachelor’s degree (B.A. or B.S.) required. MBA preferred.
  • Minimum of 3 years of experience in media campaign reporting or digital analytics.
  • Knowledge of Adtech, Martech, and Social Platforms.
  • Experience with marketing and/or ad operations.
  • Deep knowledge of reporting/analytics process.
  • Experience in consolidating and reconciling data across different systems.
  • Familiarity with databases and segmentation.

    Eligibility Requirements:

  • Interested candidates must submit a resume/CV online to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    Desired Characteristics:

  • Strong communications skills
  • Excellent ability to organize, multi-task, prioritize and schedule a high workload
  • Ability to analyze and present campaign results effectively to media, marketing, and ad tech teams
  • Results driven with an excellent attention to detail

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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