Marketing Manager (STEM)

Location
New York City, New York (US)
Salary
DOE
Posted
Jul 17, 2019
Metro Area
New York
Duration
Full Time

Description

We have been a leading figure in publishing for more than 500 years. We have always been a forward-looking organization, maximizing the technology for the day, but the digital revolution is bringing enormous change, fast. That same spirit of adventure and entrepreneurialism is critical to our future success. In a fast-changing publishing landscape, OUP welcomes the inquisitive, the inventive, and the ambitious; people who challenge the conventional and pioneer the possible.

Summary of the Position:

Oxford University Press is looking for an ambitious and talented Marketing Manager who thrives in a team environment and can contribute strong, creative, innovative ideas, and manage various campaigns, high-level projects, and analysis.  The ideal candidate must have a proven sales/marketing track record in Higher Education, and excellent leadership experience in terms of vision, diplomacy, execution, and drive to serve the needs of the industry and oversee go-to-market plans/strategy, customer engagement, and sales enablement across assigned lists. The successful candidate will manage, track, and increase the revenue performance of assigned disciplines by collaborating closely with the Editorial, Market Development, and the Sales Teams to design and execute programs and campaigns needed to achieve key title/list/company sales goals.  

The position is based in New York City.

Primary Responsibilities:

Direct the planning, support, and execution of all marketing activities for assigned lists:

  • Develop and oversee marketing and sales enablement strategies, launches, campaigns, initiatives, and budgets to support assigned lists and key titles.
  • Provide in-depth analysis of customer segments/affinities, competition, ROI, and budget.
  • Anticipate market opportunities, customer needs, trends, and the competitive landscape across Higher Ed.
  • Develop and execute strategic marketing plans and campaigns for assigned lists that underscore a powerful value proposition and compelling marketing message.
  • Manage and develop marketing staff for high-performance.
  • Deliver compelling presentations to customers, sales force, and product teams.
  • Extensive travel required to meet customers on campus, to meetings, and conferences.

Requirements:

  • Bachelor’s degree.
  • 2 or more years of sales experience (comparable) in publishing (STEM and/or Higher Education) or EdTech.
  • Advanced understanding of key trends across Higher Ed landscape, digital solutions for the classroom, and core challenges for university instructors.
  • Highly analytical with the ability to interpret complex data into compelling insights.
  • Preferred experience with a range of marketing tools, particularly Marketing Cloud, or similar programs.
  • Experienced with GoogleAnalytics or other campaign performance tools.
  • Advanced Excel skills a plus.
  • Proven ability to establish collaborative partnerships with internal stakeholders.
  • Excellent verbal and written communications skills.
  • Strong track record of managing and developing staff.

GJC Level: M6 (for internal purposes only)

Recruitment Agencies – At this time we do not require any extra support.  Please do not send unsolicited resumes to human resources.

We are committed to supporting diversity in our workforce and ensuring an inclusive environment where all individuals can thrive. We seek to employ a workforce representative of the markets that we serve and encourage applications from all.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

 

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