SVP Publicity

Posted: 7/18/2019

Location: Universal City, California
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

Universal Pictures is seeking a seasoned and motivated SVP National Publicity executive who can create and execute strategic publicity and awards campaigns for feature film releases. The ideal candidate will have a minimum of 15 years’ experience in entertainment publicity and have strong relationships with A-list editors, bookers, journalists, and talent/filmmaker representatives. This executive must be able to work effectively as a team leader and as part of the larger publicity team.

Job Duties
  • Develop, oversee and execute comprehensive and innovative national publicity campaigns with a strategic vision for Universal Pictures theatrical releases
  • Regularly communicate publicity updates to senior level executives, filmmakers and talent
  • Lead and supervise outside specialty publicity agencies with a responsibility to monitor their performance for the duration of each campaign
  • Work closely with the national publicity teams in LA and NY, field, multi-cultural and digital teams to manage press participation in press screenings, press junkets, press mailings and premieres/events
  • Plan and supervise all press junkets and press events (press conferences, stunts, press screenings)
  • Oversee press coverage for all red carpet premieres and special events
  • Plan and oversee publicity activities for film launches – i.e. trailer launches, film festivals, conventions and cons
  • Initiate and oversee awards campaigns on select films
  • Stay abreast of and monitor the competitive landscape and have a strong knowledge of industry trends
  • Supervise production publicity on films assigned to you (this includes overseeing unit publicists, and working closely with the photo editor to monitor unit photography and approvals and visiting sets when appropriate for coverage for big press moments – i.e. HFPA, etc) Actively lead and participate in brainstorming strategy sessions with members of the team
  • Take the lead on communicating publicity initiatives to talent representatives and supervise the execution of publicity campaigns to ensure maximum talent participation
  • Collaborate with and inform divisions of key publicity strategies and initiatives within marketing (media, creative, digital) as well as companywide divisions when applicable
  • Collaborate and work in tandem with the International publicity team to build a cohesive worldwide campaign
  • Responsible for speaking at filmmaker presentations and providing assets to create a narrative about the publicity portion of the campaign
  • Work closely with the stills department to identify images for debuts and first looks
  • Work closely with creative content team to identify clip selection and rollout
  • Attend press screenings of films and report reactions to filmmakers and internal executives
  • Create screening strategies for assigned titles and communicate plans both to filmmakers and talent reps but also to internal executive
  • Work closely with International counterparts to establish review dates and press screening strategy
  • Manage the creation of global dates documents on titles assigned
  • Lead filmmakers calls and conversations
  • Develop and oversee all budgets

  • Basic Qualifications:
    • Minimum of 15 years of experience in entertainment publicity, some of which must be in film publicity (background working on specialized film campaigns is a plus)
    • You will have extensive working knowledge of awards campaigns and have strong relationships with film critics, guilds, columnists and awards pundits
    • Minimum of 5 years in a leadership position in a publicity department or at a PR agency
    • Strong editorial relationships with the press corps
    • Proven success at creating and executing innovative, strategic publicity campaigns
    • Required Education: Bachelors Degree

    Additional Job Requirements
    • Interested candidates must submit a resume/CV online to be considered
    • Must have unrestricted work authorization to work in the United States
    • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program

    •Strong written and verbal communication/presentation skills
    •Strong interpersonal and relationship building skills

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

    We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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