Nature of Work
The Account Executive is responsible for developing client relationships by creating marketing solutions and executing them from the initial planning stage to presentation, implementation and follow up. Priorities of this position include continuous account development and new business account development through aggressive sales strategy including thorough needs analysis utilizing the full line of Cox Media Group Ohio products including Broadcast, Digital, Print, and other niche product opportunities to grow market share. RequirementsDetermines advertising campaign requirements by utilizing product and service knowledge including thorough understanding of broadcast, digital, marketing research, media capabilities and audience characteristics.Identifies current and future customer service requirements by establishing rapport with current and potential customers.Helps customer develop and maximize advertising budget by conferring with key stakeholders (management, designers, and media specialists) to develop the optimal media solution.Develops and presents custom campaign strategies utilizing multimedia solutions based on thorough needs analysisNegotiates, closes and implements multi-media campaignsEvaluates and optimizes campaigns based on analyzing results and recommends future direction.Develops new business contacts and opportunities through networking, territory mining and referrals.Prepares reports for customers by collecting, analyzing and summarizing information and trendsResponsible for reaching monthly revenue goals and KPIs.Maintains professional knowledge by attending educational workshops, reviewing professional publications, establishing professional networks and participating in professional associations.Contributes to the company team effort by accomplishing related results as needed.
Qualifications:Education/Experience/Skills Multi-media sales experience desiredAgency negotiation skills, and digital sales expertise is desiredBachelor’s degree in marketing, management communications, or equivalentAt least two years of successful sales experience required with strong emphasis in business-to-business salesExcellent communication, customer service, presentation skills, time management and attention to detailGeneral business understanding of marketing and pricing modelsProposal development and negotiating skillsStrong computer skills including Excel, PowerPoint, Word and Outlook Strong understanding of the Internet and online sales opportunitiesAbility to think creatively
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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