Manager of Ad Sales Marketing

Location
New York, New York
Salary
competitive
Posted
Jul 18, 2019
Specialty
Content Marketing
Metro Area
New York
Duration
Full Time


Gamut,
a subsidiary of Cox Media Group, is a solutions-based digital advertising
organization focused on connecting brands to their most relevant consumers and
communities, across all platforms. Gamut and its OTT product – Gamut TOTAL –
empower advertisers through guaranteed premium inventory, advanced fraud-free
options and maximized campaign performance. Founded on a century of success
laid down by our parent company Cox Enterprises, Gamut delivers effective
advertising campaigns that combine over 20 years of experience in the digital
space with data, insights and quality inventory. For more information on Gamut,
please visit: http://gamut.media/.




The Manager
of Ad Sales Marketing
for Gamut will lead the planning and execution of multi-channel marketing strategies designed to drive ad sales revenue for
the company. They will possess a demonstrated ability to communicate and
collaborate with all levels of the organization and lead the strategic and creative
development of compelling ad sales marketing and communications materials.




We are looking for a
Manager with 5+ years of experience in ad sales marketing and communications.
Someone who is a strategic and creative thinker who understands how to tell a
compelling marketing story designed to engage advertising clients and increase
consideration.



 

The ideal candidate
will possess an excellent analytical and creative marketing mindset and have
the ability to clearly and effectively communicate complex solutions. They must
also be able to nurture and lead junior level marketers to deliver programs
that can drive ad sales revenue for Gamut.




The Manager
of Ad Sales Marketing
reports to the Vice President of Marketing and
Insights.






Job Responsibilities:



  • Lead the planning and execution of
    ad sales marketing initiatives including trade marketing, demand generation,
    public relations, sales enablement and custom advertiser solutions.

  • Manage the strategic and creative development of new business
    pitches and RFP responses including the writing and design of sales decks and
    proposals, project management set up in Basecamp, kick off call set-up and
    management and documentation organization. 
     

  • Manage
    the ideation and creative development of ad sales marketing
    materials including trade ads, press releases, sales
    one-sheets and sales decks, campaign recaps, case studies, video sizzle reels
    and custom client activations.

  • Supervise Social Media content marketing
    efforts across Gamut’s B2B accounts on LinkedIn, Instagram and Twitter creating
    content calendars, monthly reports and creative assets.

  • Manage
    the development of premiums, client gifts and mailers as well as tracking
    collateral inventory and distribution to sales offices.

  • Lead planning, scheduling and
    execution of internal meetings and client events.

  • Keep abreast of
    industry trends and represent Gamut at industry events as needed.

Qualifications:
  • Bachelor’s degree in Marketing, Communications, Business
    Administration or Management preferred

  • 5+ years of experience in Ad Sales Marketing
    at a Media, Broadcast or Entertainment company preferred

  • Must have excellent communication
    and presentation skills including written and verbal

  • Able
    to work on multiple strategic assignments at once, in a deadline driven
    environment

  • Motivated,
    self-starter, independent & resourceful

  • Proficient in Microsoft Office, including Word, PowerPoint, Excel
  • Bachelor’s degree required












About Cox Media Group

 

Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites.  Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms.  For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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