Product Marketing Specialist
- Full Time
Cox Automotive has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction and enable the smart, connected and enjoyable experience all car buyers and sellers expect. As a car buyer, if you are thinking the car buying process needs to be easier, well Cox Automotive is focused on just that and you can be a part of this evolution that is going to happen in the industry. Moreover, if you are a new marketer with the desire to win, the desire to make an impact, the desire to become great while learning new / creative new ways to engage customers, please read on!
Happy you are reading on as we are the team that gets stuff done, has fun, and celebrates the wins! Who are we? Dealertrack Registration and Title. Dealertrack Registration and Title was acquired by Cox Automotive in 2015 and our marketing team needs you! Dealertrack Registration and Title is dedicated to driving a simple and easy registration and title process for vehicles that dealers take in on trade in hopes to sell to new, prospective customers as well as enable electronic registration and title for vehicles they sell off their lot (both new and used) while staying compliant with all DMV and state rules and regulations. Doing this in a way that helps consumers reduce the friction in the buying process – to help them get in and out of the dealership in an efficient manner and with a smile on their face is key – all while helping the dealer adopt innovative technology that cuts time in the process, increases their dealership efficiency and more.
The primary role of the Product Marketing Specialist is to focus on Dealertrack Registration and Title products – both our cross border solution, RegUSA, as well as our in-state registration and title products. Under general supervision, this individual is responsible to work closely with several internal stakeholders to execute on driving awareness, lead generation to beget revenue, and utilization of solutions with a rock-solid product marketing plan and execution against the plan. This individual will execute and activate marketing campaigns by developing engaging marketing programs that will reach the target audience about the Registration and Title products and inspire dealers to continue to use the solution, helping increase results in sales revenue, market share, utilization, and advocacy.
SPECIFIC RESPONSIBILITIES:Product marketing campaign execution (online/offline). Campaign Systems execution support. Working with the Product Marketing Managers within your team assist with the execution of product marketing campaigns, programs and promotions. Some elements of what you will do is listed here but not limited to the following:Actively support and manage the identified product marketing plans and execution to ensure corporate objectives and deadlines are being met. Supports the development of quarterly, comprehensive marketing plans on how you will drive impactful business results (plans to include but not limited to: goals, strategies, tactics, phased campaign components, and more). Helps to identify and execute the appropriate marketing tactics for specified objectives and strategies including advertising, collateral, public relations, direct marketing, digital marketing, SEM, social media, and other tactics as appropriateWrite clear, concise and strategic messaging to drive traffic that includes emails, promotions, direct mail pieces and other marketing materials that drive business results Supports the coordination and implementation of all campaigns utilizing marketing automation systems (email, social, web and more) . Assist in editing online content updates using content management system as needed. Owns updating product marketing material, sales enablement material, both internal and external materials as needed.Supports creation of message/content and completion of sales enablement assets Supports creation of emails, internal communication and presentation decks updating on status across the business Assist Product Marketing Managers by conducting business analytics, segmentation and execution assessment and recommendations Assists the team in conducting business and campaign analytics, segmentation and campaign execution assessment and leading to future campaign / program recommendations. Based on overall strategy and execution plan, support development of thought leadership content and material to build industry & first-party event execution where required / identifiedSupport team on managing budgetQUALIFICATIONS:Resourceful, self-starter that works best in a team environment. Can manage his/her time and projects wisely while meeting deadlinesFlexible in a fast-paced setting with competing and ever-changing tasks You are an energetic, positive person who works well independentlySense of urgency and strong work ethic a must Solid writing skills with the ability to write compelling marketing contentExperience working with or supporting sales and marketing initiatives You are extremely professional in your demeanor with the ability to influence others You represent the company brand well and help others to do the same. Strong verbal and written communication skills. You work calmly under multiple deadlines; You get things done ahead of time and anticipate the needs Proficiency computer and technology skills
EDUCATION REQUIRED:BS in marketing/communications or equivalent degree OR an equivalent combinations of education and work experience.3+ years’ experience in related fieldWork experience in financial industry, auto, or B2B markets a plus
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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