Director, Consumer Insights

Location
Atlanta, Georgia
Salary
competitive
Posted
Jul 19, 2019
Specialty
Content Marketing
Metro Area
Atlanta
Duration
Full Time

Cox is taking a new direction that will reimagine our brand experience
– from how we communicate and how it feels to do business with us to the role
our products play in people’s lives.  The
success of our strategy depends on how well we understand our customers,
identify new opportunities, and translate insights into action.  The Consumer Insights Director plays a
critical role in delivering this mission. 
We’re looking for a seasoned insights professional who is not only an
expert at conducting primary market research but is also adept at consulting
with leaders to drive strategic decisions.



 

Primary Responsibilities and Essential Functions

The Director will be responsible for leading and/or executing a diverse
mix of qualitative and quantitative market research studies in areas such as
brand positioning, advertising effectiveness, message development, pricing
& packaging, new product development, product launches, customer
experience, and customer segmentation.



 

Major tasks:

  • Collaborate with internal clients (e.g., Product
    Marketing, Product Development, Advertising, and Pricing teams) to understand
    business objectives and translate needs into clear research objectives.
  • Manage research projects end-to-end, including
    recommending methodologies, identifying suppliers, managing questionnaire
    design, determining sampling and analytical plans, and developing presentations.
  • Lead market research managers and analysts to
    accomplish research projects successfully.
  • Work effectively with external consumer research
    suppliers.
  • Translate and communicate market research
    findings into concise and actionable insights.
  • Link multiple research studies together over
    time into overarching insights.
  • Serve as an internal consultant to senior
    leaders and other key decision-makers.
  • Teach and coach market research managers and
    analysts and support their professional growth and development.


Required skills:

  • Apply creativity to come up with innovative
    research solutions, and curiosity to derive new insights.
  • Tell clear and compelling stories.
  • Inspire empathy for our customers.
  • Marry insights with business acumen to drive the
    business.
Qualifications:Minimum Qualifications
  • Ten (10) years of combined experience in market research, marketing, brand management, or strategy consulting. 
  • Ten (10) years of combined experience in market research, marketing, brand management, or strategy consulting. 
  • Bachelor's degree in a quantitative or research field, or equivalent work experience
  • Experience managing a high functioning market research team.
  • Deep expertise in qualitative and quantitative research methodologies and statistical analysis techniques, as well as experience using analytical tools (e.g., SAS, SPSS, etc.).
  • Excellent interpersonal, collaboration, influence, and leadership skills to work effectively with teams throughout organization. 
  • Preferred Qualifications Master's degree in social science research, MBA, or MMR degreeAt least five (5) years of client-side insights experience.Experience in a subscription-based businessExperience in media and entertainment

    About Cox Communications

    Cox Communications is committed to creating meaningful moments of human connection through broadband applications and services. The largest private telecom company in America, we proudly serve six million homes and businesses across 18 states. We're dedicated to empowering others to build a better future and celebrate diverse products, people, suppliers, communities and the characteristics that makes each one unique. Cox Communications is the largest division of Cox Enterprises, a family-owned business founded in 1898 by Governor James M. Cox.

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.  Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility.  Cox is not responsible for any fees or charges associated with unsolicited resumes.

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