Marketing Strategy Planner
Location: New York, New York
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive
Brand Strategy & Development
The Owned Stations Group's Sales Marketing is looking for a Marketing Strategy Planner. The Planner is primarily responsible for the development of strategic sales proposals that drive business development opportunities by meeting both the advertiser and client's needs. This individual is a critical member of a team that identifies business opportunities and develops creative marketing solutions that are backed up by research to meet campaign goals.
Key responsibility includes the aggregation of data from multiple data sets (primary and secondary sources, internal and external) into highly insightful and relevant findings, combined with creative marketing solutions, to deliver coherent business cases that meet advertiser’s campaign goals.
They must have the foresight to draw out the meaningful insights from data and use new and compelling ways to communicate the insight in both written and oral forms.
Ideal candidate must be a strategic thinker with impeccable attention to detail, have a strong acumen for storytelling and analysis, copywriting, consumer research and metrics, excellent relationship and problem-solving skills suited for fast paced environments.
Respond to brand briefs through comprehensive business cases and media plan recommendations (must be able to identify needs, develop a solution, structure the analysis, gather supporting data and communicate findings succinctly, clearly and creatively)
Monitor industry and consumer trends
Partner with internal teams (research, content, sales) to establish, analyze and create marketing solutions to subsequently deliver a business-focused POV that Meets advertiser and category objectives
Address client needs while highlighting the value and capabilities of the NBCU Owned Stations portfolio
Collaborate and brainstorm with the team in the creation of proactive and strategic proposals
Assist in the coordination of any other sales marketing materials
Assist in creation of compelling sales plans for clients in the linear and non-linear space
Bachelor’s Degree in Marketing/ Communications or equivalent work experience
3-5 Years related experience preferred
Excellent skills in Microsoft Office Suite: Outlook, Word, Excel, PowerPoint, and internet research
Knowledge of sales systems (WideOrbit, Sales Force)
Impeccable attention to detail and creativity is a must
Ability to analyze data and turn it into compelling business cases
Possess strong interpersonal and organizational skills, ability to multi-task and handle projects independently, as well as part of a team
Self-starter, ambitious and highly motivated
Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
Must be willing to work in NYC.
Must be willing to submit to a background investigation.
Must have unrestricted work authorization to work in the United States.
Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program
At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.
NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.