Senior Marketing Research Analyst
- Full Time
The Senior Analyst (Research & Market Intelligence) is responsible for executing primary research projects that impact corporate strategy and decision-making. This person is responsible for the research consultation and design, project workflow process, resource and vendor management, program and demand management processes – working with the Client Service Team to rationalize business priorities. The Senior Analyst will be responsible for managing vendor relationships for both qualitative and quantitative projects respectively. This person will be responsible for data aggregation and analysis and the synthesis of insights into actionable deliverables.
This position reports to the Manager, Research & Market Intelligence team (R&MI) in the Marketing department.
Define, plan, organize, monitor and oversee project in accordance to business requirements, objectives and priorities.Organize the work and determine the most effective approach to completing the work, including appropriate resource needs and program budgets.Manage the project life-cycle and prioritization process for studies that you’re assignedUtilize a variety of quantitative research methodologies (online surveys, telephone interviews, ethnographies, etc.).Creation of request for proposal (RFP), as necessary.Analyze risks, establish contingency plan and identify trigger events for initiating action and mitigating complications.Proactively manage change to baseline scope, schedule and cost variables, communicating impacts and facilitating decisions. Integrate data with other research results (qualitative or quantitative), secondary information, other internal data or business KPIs as appropriate.Package findings in a clear, concise fashion ensuring key business questions are adequately answered.Deliver defined project output to Client Services team on time, within budget and with quality assurance.Requires in-depth conceptual and practical knowledge in own job discipline and basic knowledge of related job disciplines. Works/solves problems of complex scope where analysis of situations or data requires a review of a variety of factors.Provide quality-assurance review support to other members of the team as neededDisplays best-in-service qualities when working with the R&MI team and internal partners.Help implement Research Center of Excellence processes and operational best practices.Establish and maintain a tight working partnership with the Research & Market Intelligence (Client Services) team.Produce and maintain appropriate project documentation for all research initiatives managed by the Research COE team and across the department.Manage vendor evaluation and management efforts, including but not limited to vendor capabilities assessment, contract negotiations and ongoing vendor review efforts.Proactively stay abreast of latest research approaches, methodologies and trends (including participation in research industry and Research association events) – providing regular updates to Research team at large.
Candidates must have primary research experience, as some research is conducted in-house, using internal resources.This role also requires project management, vendor management, contract negotiation and process management leadership experience with demonstrated success building organizational excellence through project management, process design, resource management, risk mitigation and capacity planning in a fast-paced, ever-changing environment.
3-5 years of primary research experience with B2B and B2C qualitative and quantitative primary research methods including, but not limited to:Advertising Research Brand Positioning & Tracking ResearchNaming ResearchConcept-testingA/B site testingNeeds-state ResearchEthnographic ResearchSegmentation Attitudes and Usage studiesKey Drivers
Automotive experience preferred but not essentialVendor-side experience preferredStrong analytical skills required: Able to spot trends in data, with ability to drill down to the details Big picture context – broader, bigger brand implications Distill data/information into a concise story, with the ability to creatively tell the story through visualsA compulsive deep-diver: naturally curious, with a love for going beyond the obvious and the mental agility to look for the best solutions from multiple perspectivesSuperb organizer: always on top of the detail, proactive, forward-thinking with exceptionally good project and team management skillsExperience in writing and managing business requirements, project plans, communication plans and other project documentationExperience in simultaneously managing stakeholders, projects and vendors a must.Strong MS Office skills required, with strong Excel and Powerpoint skills deemed essential
Education Required:BS/BA in related discipline OR an equivalent combination of education and work-related experience. (MBA, MMR or other advanced degree a plus.)Generally 3 years of experience in related field.
Competencies for Success:
Excellent people and teamwork skills with a service-oriented attitude. Energetic and positive attitude team player who is flexible, personable and approachable Strong analytical, organizational and communication capabilities.Ability to collect, analyze and integrate research from a variety of sources, into concise, compelling and actionable deliverables with clear insights and implications.Ability to understand, interpret, manage and communicate client needs.Ability to work in a fast-paced, deadline oriented, multi-task environment in which attention to detail is expected. Clear and effective written and verbal communication skills.Ability to work independently and as part of a team.Ability to maintain efficient time management while prioritizing and delivering against multiple deadlines..Knowledge of and competency of Program Management and processes, including but not limited to planning strategies, evaluation of program feasibility, key milestone and task identification, allocating resources, risk management, issues management, time management, and financial management.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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