Coordinator, Program Marketing

New York City, New York (US)
Coordinator, Program Marketing
Jul 22, 2019
Entry Level
Metro Area
New York
Full Time


This position coordinates the development and execution of consumer advertising and promotion plans to drive awareness, and tune-in for HBO Original Programming, including Series, Mini-Series, Films, Comedy and Documentaries.


  • Coordinate the planning and execution of consumer advertising and promotion campaigns at all stages of the HBO Original Programming lifecycle – from tune-in through the home entertainment release (when applicable).
  • Primary responsibilities include acting as a liaison with internal departments (Creative Services, Legal/Business Affairs,, etc.) to ensure that all media and grassroots promotion plans are executed in a timely and efficient manner.
  • Assist with managing multiple external agencies in the development of creative advertising, media planning and high-impact promotions (e.g. guerilla/viral marketing, event sponsorships, etc).
  • Assist with creative development of all off-channel advertising campaigns (TV, print, radio, outdoor, online) and coordinate material delivery with the in-house production team.
  • Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.
  • Responsible for day-to-day budget maintenance and awareness including but not limited to submission, tracking and reporting.


  • 2-3 years of marketing experience at a media company or advertising/promotion agency (entertainment industry experience preferred).
  • Excellent organizational and written/oral communication skills.
  • The ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail.
  • Strong MS Word, Excel and Keynote skills.
  • Knowledge of the digital media space (including social media) and new technology platforms (e.g. mobile, broadband, wireless, VOD).
  • A passion for entertainment and popular culture.

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