Senior Manager Marketing Technology and Operations
- Full Time
Cox Automotive has 25+ connected brands that provide a comprehensive set of products and services that simplify the process, minimize friction and enable the smart, connected and enjoyable experience all car buyers and sellers expect. As a car buyer, if you are thinking the car buying process needs to be easier, well Cox Automotive is focused on just that and you can be a part of this evolution that is going to happen in the industry. Moreover, if you are into martech and strong at digital campaign execution with the desire to win, the desire to make an impact, the desire to become great while learning new / creative new ways to engage customers, please read on!
Happy you are reading on as we are the team that gets stuff done, has fun, and celebrates the wins! The primary role of the Senior Manager Marketing, Marketing Operations is to delight and engage customers across the workflow and across Dealertrack F&I Dealer & Lender audience, Dealertrack Registration & Title, and F&I Express. You are tech savvy and play a critical role in engaging our clients via marketing programs and campaigns focused on building stronger relationships with customers and potential customers through strategic initiatives that deliver high value resulting in deeper customer enablement, adoption and increased loyalty. In the short term, you will also be leading product and initiative campaigns in existing systems. As systems are unified across businesses, you will focus on nurturing programs building a community of fanatic brand advocates.
The position will be directly responsible for developing the strategic customer marketing plan through digital interactions. This role is critical to establishing value to our customers by delivering quality marketing touches through a variety of channels. This person will rely on their previous experience to bring best practices and expertise to developing a customer marketing plan and will help guide the business with strategic initiatives and measurable results. As a voice of our customer, this role will also influence our product marketing strategy and incorporate lessons learned in real time and provide regular feedback.
Automated Customer Programs Lead: Provide clear direction to direct(s) to enable them to build and implement campaigns and programs utilizing existing marketing automation systems, social, and more while meeting or beating results expectations. Guide the team on how automated customer marketing---implement across a wide variety of channels & platforms including web, email, search, social, paid media, and more. Optimize customer engagement and enablement resulting in conversions from awareness to engagement opt-in, leads to closed won etc. Lead implementation of quality comprehensive marketing customer campaigns and customer-based account marketing.
Database Analytics Lead: Own business analysis/reporting roll-up at Senior levels. Generate campaign based and monthly reports on our marketing campaign/program performance. Provide guidance back to the team based on learnings. Develop, evaluate and oversee the implementation of A/B testing protocols and procedures. Provide guidance back to the team based on learnings. Marketing Technology Platforms/Automation: Lead to ensure the team has the right tools deployed to drive best-in-class business results (including but not limited to: engagement, pipeline, loyalty, etc.) Key POC with Corporate Enterprise Technology Key martech systems lead for Eloqua, Salesforce Marketing Cloud and more. Along with Dealertrack.com Owner for Dealertrack and F&I Express website owner: Strategy and direction supporting the business. Input into contract terms and needs to enable our business. Ensure clear rationalization on impact if we do not obtain the aspects requested within the contract. Provide rollups across the team based on team input and communicate status.SFDC Marketing Business Admin: Key point of contact with the relevant teams to ensure our systems are integrated with SFDC and ability for proper data for better engaging and understanding the customer.Lead the recommendation for new systems/platforms to enable the team for better customer engagement. Manage and direct the rollout of new systems ensuring team is aware, relevant team members trained, templates provided and training as needed.
Lead content and Social roles. Scale and ensure impact
Be compelling! Own communication internally and externally for all aspects of your business. Manage and own campaign/always-on program marketing calendar and timelines.Key liaison to the Marketing Operations team, building relationships and partnerships with the team and integrating into their release timing. Be the first to offer pilots and lead in unexpected ways. You will be asked to provide simplified, visual/impactful summary of business status and quarterly marketing plans and results.
EDUCATION REQUIRED:BS/BA degree in related discipline with advance degree preferred.Generally 10 years of experience with at least 3 years' experience in a management/leadership role.7+ years’ experience in B2B Marketing, Marketing automation, customer experience programs required.7+ years’ experience operating a marketing automation platform (preferably Salesforce Marketing Cloud), with an advanced understanding of creating customer engagement marketing strategy using automated nurture streams across multiple channels. This may include SEO, Paid Search, Video, Email, Web, landing pages, Social Media, Display Advertising, etc.Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
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