Marketing Manager, Adult Trade

Employer
ABRAMS
Location
10007, New York City
Salary
Competitive
Posted
Jul 25, 2019
Metro Area
New York
Duration
Full Time

SUMMARY: The Marketing Manager will oversee the marketing vision and strategy across all Abrams imprints including graphic novels, pop culture, and lifestyle categories. In this role, you will develop and execute creative marketing campaigns, working closely with authors and editorial, publicity, and sales staff.

Responsibilities

  • Develop and execute creative, title-specific campaigns for trade, consumer, library, and academic channels using traditional and new marketing methods to achieve maximum ROI
  • Work with authors and brand partners to capitalize on promotional opportunities
  • Oversee creation of promotional materials and advertising, working directly with Marketing Director, internal designer, and outside vendors
  • Manage ABRAMS presence at select trade and consumer shows and author events
  • Represent ABRAMS in meetings with prospective authors and contribute feedback on potential acquisitions
  • Conduct and analyze market research
  • Maintain title budgets

Skills/Experience

  • 4+ years of trade book publishing experience, specifically in marketing
  • Experience in developing creative, impactful campaigns using traditional and new methods.
  • Excellent written and verbal communication skills
  • Highly motivated and innovative multitasker with the ability to thrive in a fast paced, deadline driven environment
  • Deep knowledge of social media, email and marketing analytics; metadata and consumer facing copy
  • Computer proficiency in Word, Excel, and Powerpoint is essential; TMM, InDesign, and Photoshop a plus
  • Bachelor’s degree

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