Digital Marketing Strategist at Dealer.com Mississauga

Location
Mississauga
Salary
competitive
Posted
Jul 29, 2019
Specialty
Content Marketing
Metro Area
Other
Duration
Full Time


About Dealer.com Canada

 

Dealer.com provides an integrated platform of
Advertising, Website and Managed Services products which allow OEMs, dealer
groups, retailers, and agencies to leverage advanced digital technology and
data to better engage and connect with their customers. The company practices a
deep commitment to its culture of innovation, with a focus on health and
wellness, making it one of the most desirable places to work, and a valuable
partner for automotive retailers. In Canada, Dealer.com is managed by
Dealertrack Canada. For more information, visit Dealer.com.



 

Description:

 

Digital Strategist will play an important role in
developing and implementing digital solutions that create exceptional client
experiences. This role will leverage on expertise, analytics and research to
implement strategies that connect digital, social, mobile, email and the
traditional channels.



 

Key Responsibilities:

80%:

  • Devise digital marketing strategy for customers
  • Proactively maintain and upkeep client websites, identifying and
    actively resolving issues while ensuring client satisfaction and retention
  • Actively contact dealerships via phone and email to arrange
    performance evaluations and ensure client satisfaction
  • Proactively perform QA of client website and digital assets
  • Manage client advertising programs and spend, ensuring maximized
    ROI and transparency
  • Offer advice/solutions on digital marketing configurations which
    can include, but is not limited to, opportunities for improvement, and
    creating new components within digital marketing platform
  • Develop and grow client relationships and businesses with a focus
    on communicating value to new customers
  • Work directly with digital solution sales representatives to
    identify prospects and develop market specific strategies for clients
  • Utilize Salesforce as the tool or record to capture all dealer
    sales calls, information and opportunities
  • Assess the effectiveness of dealer marketing and advertising spend
    to identify gaps and opportunities
  • Collaborate and deliver a pre-determined number of product presentations
    to prospective and current customers to align with or exceed goals set by
    sales leadership.
  • Develop solid relationships with Dealers to understand their needs
    and develop digital media solutions accordingly
  • Lead dealer product training and delivery, as needed, and ensure
    smooth account transitions to Digital Strategists for ongoing account
    management
  • Collaborate with other sales teams and leaders across Cox
    Automotive businesses
  • Participation in industry conferences for industry partners


  • 10%:

  • Actively participate and assist website implementation with
    completion of client deliverables, this includes but is not limited to
    content implementation, quality assurance and process efficiency


  • 10%:

  • Additional duties as assigned



  •  Qualifications:
    • +2 years of Account Management or professional client relevant
      experience, preferably in automotive, media or media sales/support OR
      dealership experience and a strong interest in digital advertisement.
    • BA or BS in relevant field, or an equivalent combination of experience
      and training
    • Possess certifications in Google AdWords, Bing Ads and Google Analytics
    • Demonstrated knowledge of digital products and applications, including
      SEO/SEM, media, etc.
    • Knowledge of website analytic tools i.e. Google AdWords, Google
      Analytics
    • Previous experience presenting/selling solutions to clients
    • Working knowledge of HTML, CSS and broad website concepts
    • Strong analytical skills and data driven thinking
    • Excellent written and verbal communication skills
    • Must be collaborative, friendly, creative, entrepreneurial and
      passionate about the automotive industry with respect to e-commerce &
      technology.
    • Able to travel, primarily local in the assigned geographical territory
    • Language: English is required
    • Technical Skills: Well versed in MS Office (Word, Excel, PowerPoint and
      Outlook), Sales Systems
    • Valid driver’s license
    • Travel: Qualified candidate must be able to travel to the United States
      of America for up to 3 weeks of in-person training at the start of employment
    • Technical Skills: Well versed in MS Office (Word, Excel, PowerPoint and
      Outlook), Salesforce, solid understanding of website implementation, quality
      assurance and digital marketing best practices, certifications in Google Ads,
      Bing Ads, Facebook Advertising
































     

    Work Conditions:

  • Competitive salary
  • Generous benefits


  • *** At Cox Automotive Canada, our employees are our
    greatest resource***









    About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for
    everyone, while also enabling mobility services. The global company’s
    34,000-plus team members and family of brands, including Autotrader®, Clutch
    Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear
    Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about
    helping millions of car shoppers, tens of thousands of auto dealer clients
    across five continents and many others throughout the automotive industry
    thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises
    Inc., a privately-owned, Atlanta-based company with revenues exceeding
    $20 billion. www.coxautoinc.com



    Cox is an Equal Employment Opportunity employer - All qualified
    applicants/employees will receive consideration for employment without regard
    to that individual’s age, race, color, religion or creed, national origin or
    ancestry, sex (including pregnancy), sexual orientation, gender, gender
    identity, physical or mental disability, veteran status, genetic information,
    ethnicity, citizenship, or any other characteristic protected by law.



    Statement to ALL Third-Party Agencies and Similar Organizations: 
    Cox accepts resumes only from agencies with which we formally engage their
    services.   Please do not forward resumes to our applicant tracking
    system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is
    not responsible for any fees or charges associated with unsolicited resumes.






    About Cox Automotive

    Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Clutch Technologies, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion. www.coxautoinc.com

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

    Statement to ALL Third-Party Agencies and Similar Organizations:  Cox accepts resumes only from agencies with which we formally engage their services.   Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

     

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