Multi-Platform Strategy Specialist (Digital Marketing)

Posted: 7/30/2019

Location: Orlando, Florida
Function: Marketing & Communications
Specialty: Branding, Digital Marketing, Social Media
Level: Manager (Supervisor)
Duration: Full Time
Salary Description: competitive

The Specialist, Multi-Platform Strategy within the Marketing department at GOLF will assist the Planning team in all matters related to planning and executing paid and earned promotion for all GOLF brands.

  • Assist the Manager and Director, Multi-Platform Strategy on all off-air planning for the GOLF portfolio including paid media and cross channel (programmatic, site direct, social)
  • Initiate requests and provide specs and deadlines for creative assets within asset management software to ensure all necessary creative is developed, at spec and on deadline, to fulfill buys
  • Assist in the execution of paid media buys ensuring buys stay on strategy, on schedule and under budget
  • Assist in the strategy, execution, optimization and reporting of all paid social for GOLF
  • Create and deliver traffic instructions for all promos running for paid media and off-network
  • Deliver all assets to the appropriate location ensuring they run as planned for paid media and promotion across other NBCU networks and platforms
  • Assist with Measurement & Analytics team to ensure buys are appropriately tracked for proper attribution to paid media activity by creating UTMs for all necessary assets
  • Compile and evaluate post-campaign reporting and make recommendations on learnings to improve future media buys
  • Process and reconcile invoices for all paid media buys and ensuring all invoices are accurate and ironing out any discrepancies before processing

Minimum Qualifications:
  • Bachelor’s Degree in Marketing, Advertising, Media Planning, or relevant experience in similar field
  • 2 - 3 years’ experience in media planning for a brand or with an agency
  • Knowledge of basic media planning principles
  • Proven ability to handle multiple projects and assignments concurrently and keep pace in a quickly moving environment
    • Excellent communication and presentation skills; analytical skills

    Additional Job Requirements
  • Interested candidate must submit a resume/CV through to be considered (note job #: 50436BR)
  • Must be willing to work in Orlando, FL
  • Willingness to travel and work overtime, and on weekends with short notice

    Desired Qualifications:
  • Knowledge of golf and/or golf industry
  • Knowledge of paid social and programmatic digital

    At NBCUniversal, we believe in the talent of our people. It’s our passion and commitment to excellence that drives NBCU’s vast portfolio of brands to succeed. From broadcast and cable networks, news and sports platforms, to film, world-renowned theme parks and a diverse suite of digital properties, we take pride in all that we do and all that we represent. It’s what makes us uniquely NBCU. Here you can create the extraordinary. Join us.

    NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

  • We are one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

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