Director, Marketing Data

McLean, VA, Virginia
Jul 31, 2019
Data & Analysis
Metro Area
Full Time

Position: Director, Marketing Data
Location: McLean/Vienna, VA
Status: Full Time
Estimated Duration: Full Time
Starts: As soon as the right candidate is presented.
Rate: DOE

Job Description:
Our tech client in McLean, VA is looking for a Director, Marketing Data to join their team full time.

This Director, Marketing Data will lead the initial build-out and road mapping of the Marketing-focused Data and Audience (identifiable customers and pre-customers) Platform capabilities that will fuel people-based marketing.

Director, Marketing Data Responsibilities:
- Provide business and subject matter leadership to blueprint what a customer data platform will look like for People-based marketing
- Driving force in the build vs buy evaluation - provide the must-have and road-map requirements for the next generation platform
- Platform owner for the current customer data solution
- Guide with current and forward thinking Industry practices on building the Data foundation for Marketing
- Conceptualize and build an actionable Customer Golden Record which can be used in a real-time, responsive marketing ecosystem
- Closely work with other lines of business leaders and technology partners to drive the realization of the blueprint in a way that benefits the enterprise
- Own budgetary and spend actions related to Customer and known Pre-customer data
- Participate in deep architectural conversations with source data owners, solution owners, and Technology leaders
- Manage relationships with external partners that may be leveraged in the workstream

Director, Marketing Data Qualifications:
- 10+ years of overall work experience with 5 years of marketing or digital experience
- Bachelor's or Master's degree in marketing or computer science
- Strong Experience as a Platform Owner or a Delivery Leader for Customer Data Management Platforms (CDP, MDM, MDL, etc) in the Marketing context
- Experience in leveraging customer data to drive real-time and batch-based marketing use cases
- Strong understanding of customer data models and audience constructs - does not shy away from interacting with data hands-on
- Define business rules around data for aggregation purposes and use in multi-channel marketing
- Experience in how data is used for decisions and how decisions outcomes drive data attributes in marketing
- Savvy in modern methods of building unified and actionable customer data sets (ex: using streaming, open-source tech, etc). Understands when to stream and when not to stream data
- Build a practical roadmap that prioritizes features based on high business value, build complexity and delivers releases into the market in a rapid, agile fashion
- Experience in cloud-hosted solutions; AWS experience ideal
- Strong written communication skills and public speaking; able to share work confidently and in the right presentation frame based on audience
- Proven experience in leading teams of people
- Excellent digital marketing and ad-tech savvy, strategic thinking ability and grasp of program management fundamentals
- The ideal candidate will have financial services or retail industry experience
JUL. 2019

If you feel you are qualified for this position please send your resume (and samples if applicable)

Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.

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