Content Marketing Manager

Employer
Guideposts
Location
Danbury, Connecticut (US)
Salary
Competitive with benefits and paid time off
Posted
Jul 31, 2019
Metro Area
New York
Duration
Full Time

The primary focus of the Content Marketing Manager will be to develop and deliver compelling content in support of strategic priorities and marketing objectives.

 

Responsibilities include:

  • Develop, edit and source compelling and relevant content for FaceBook/other social for fiction and non-fiction genres.  Define approach and develop strategy for expansion to increased sales to drive engagement and sales
  • Content development for newsletters and other materials to engage and maintain fiction/non-fiction audience
  • Develop strategy and digital content to support testing and new product development, review analytic trends and results to recommend launch strategies
  • Write, edit and source scripts for videos
  • Schedule content promotion coordinating with internal/external teams
  • Create email content leading to sales that is brand consistent
  • Create marketing content for e-commerce site/micro-sites and landing pages
  • Collaborate with the team to conceptualize and develop new products that utilize the rich content assets of Guideposts in repackaged ways for a digital audience
  • Create and/or brainstorm content and product that attains email addresses and/or new customers

Experience desired:

  • Degree in journalism, marketing or related field
  • Three to five years’ experience creating content marketing
  • Ability to work collaboratively across the organization in an agile structure
  • Understanding creating integrated content across all marketing channels
  • Creative vision and an understanding of business objectives

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