Content Strategist

4 days left

Location
San Francisco, California
Salary
Competitive annual salary + benefits
Posted
Jul 31, 2019
Metro Area
San Francisco
Duration
Full Time

John Brown Media, one of the leading content marketing agencies with U.S. headquarters in Boston, is opening an office in San Francisco. We are seeking a creative and collaborative senior-level content strategist to oversee the editorial vision and tone of voice of an omnichannel marketing program with a large direct mail component for our newest account, Sam's Club. This person is well-versed in all things lifestyle—from food and style to home, outdoor, and tech—and has experience working in both print and digital as well as editorial and catalog projects.

 
Responsibilities:

-Working closely with the client, oversee the conceptualization and execution of a robust direct mail program, translating marketing initiatives and product lists into compelling creative concepts, ensuring that concepts work not just for print but can translate seamlessly into omnichannel use

-Establish tone of voice for headlines, copy, and captions, ensuring this tone extends across all channels

-Create regular content lineups for client approval, then execute these lineups into finished product, working with copywriters, art directors, and designers

-Report and write original editorial pieces—a mix of lifestyle entertaining stories, Q&As, and short lifestyle service pieces

-Ensure that all caption and technical copy is accurate and maps to marketing messaging requirements

-Work with art director to ensure that all content is delivered on time and on budget

Requirements:

-Skilled at writing snappy, voicey headlines and display copy

-Experience working in editorial media

-Experience reporting and editing original content

-Experience in copywriting and writing for marketing purposes

-Experience working directly with clients

-Experience managing direct reports and collaborating cross-departmentally

-Experience working in a range of lifestyle categories, from home and style to food, outdoor, and tech

-Ability to travel by plane regularly to client’s corporate headquarters

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